Jerry Steele This is Me

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1. 1. STEELE Takes On TV News For Blue Cross

   www.creativemac.com/articles/v - [Cached]

   Published on: 11/23/2004   Last Visited: 11/23/2004

   STEELE contributed to the campaign by adding the talking head footage to the television screen along with the vivid graphics trumpeting the news bulletins. "They are just slightly over the top graphics parodying the excesses of local news," said STEELE visual effects supervisor Jerry Steele. "They are labled ‘Action News Team,' ‘Newsmaker News' and ‘News Maker Exclusive.'"
   
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   STEELE completed the effect by adding reflections of the room to the glass of the television screen and the reflective glow of the television image to the man.
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   Jerry Steele, visual effects supervisor/ Henry artist; Jo Steele, senior executive producer; Monique Eissing, Henry artist; Brian Adler, executive producer.

2. 2. STEELE VFX Appoints Eissing to Henry Artist

   www.allvfx.com/news/templates/ - [Cached]

   Published on: 5/28/2004   Last Visited: 8/21/2005

   "Monique has been a tremendous asset," added STEELE VFX Visual Effects Supervisor Jerry Steele.
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   Steele added that Eissing has been tackling Henry and Visual Effects work on her own for six months, including recent commercials for Old Navy, GAP and KFC as well as a music videos for the UK group Sugababes, Alicia Keyes and Mary J. Blige.
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   Eissing initially joined STEELE VFX as an assistant to Steele, but quickly became the company's lead Mac artist.
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   "I am lucky to have had the chance to learn this craft from Jerry Steele," she said. "He's a master."

3. 3. Steele VFX Launches New HD Initiative With Quantel eQ & QColor

   www.quantel.co.uk/domisphere/i - [Cached]

   Published on: 8/14/2003   Last Visited: 11/12/2005

   The company, which specializes in posting commercials and music videos, opened its doors six years ago under the leadership of Jerry Steele and his wife, Jo Steele.
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   It also continued a partnership with Quantel that dates back more than 15 years to a time when Jerry Steele made his living working on a Harry machine with a mere 1,500 frames of storage (one minute).
   
   "Over and above the eQ being a natural progression, it presents us with a whole new set of toolsets and allows us to enter the high-def arena seamlessly and without any additional financial burden for our clients," says Jerry Steele, President and CEO of Steele VFX. "What we're doing now is giving the client better quality and more time to be creative at a cost that is close to what they pay now."
   
   Steele VFX is leading the way in promoting the concept of HD mastering for SD content. Steele spends a significant amount of time educating clients on the benefits of finishing in high definition and mastering to a standard definition format tape. He continues to stress the advantages of Quantel's unique processing capabilities and its patented Dynamic Rounding® technology that brings about the clarity and industry-changing workflow that HD mastering for SD delivery has to offer. According to Steele, the quality of HD content down-converted to a standard definition tape is of higher quality than if you had mastered in SD.
   
   "We work from the premise that the higher resolution you start with, the higher quality you end with," says Steele. "When we traditionally take film, which has a huge resolution, and transfer it to a SD format we immediately end up carving out 80% of the resolution of the image as the result of the transfer process. With a transfer to HD using the eQ, that doesn't happen anymore. We can maintain more of the resolution on the film at the highest possible quality, composit and edit the material at HD resolution and then dump that to a standard def tape."
   
   Armed with the eQ, Steele is now slowly introducing this process to his clients. Steele says the benefits of HD editing for his clients are staggering, ranging from being able to use the HD content for in-store advertising, movie theatre advertising, commercial and billboard advertising. "We can create all this value from just one master," he says.
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   Steele says that he believes the acceptance of HD acquisition, posting and colour correcting will only increase.