jacksonville.bizjournals.com/jacksonville/business_reso -
[Cached Version]
Published on: 11/19/2007
Last Visited: 11/29/2007
"Every manufactured product in the world requires the kind of information we produce and it has to be made available to the users in some fashion," said John Staten, O'Neil's chief executive officer.
...
Staten said his company fares so well because of the way it provides the end users with manuals.Telephone book-like manuals are becoming as obsolete as the rotary phone and the shift has propelled O'Neil to adapt to publishing electronically.Staten said beginning in the early 1990s, his company realized that publishing was moving away from paper and into the e-realm.
Since then, he's invested about $1 million a year in new publishing technology, going so far as to create a technology team that's sole purpose is to test new software and capabilities -- something Staten said the competition didn't do.
"I think, frankly, some of them were a little bit asleep," Staten said."We plowed all the money back into company investments every year."
The investment has allowed O'Neil to maintain a virtual database of 1.2 billion manual pages, each of which is loaded on to its servers and accessible with a few keystrokes and clicks.
Having a database that is easily manageable is important because machines and the electronics that are integrated in them are constantly changing as new models role out, Staten said.
"When the (repair) guy pulls up in your driveway, he has a notebook computer and five CDs with instructions for 32,000 different models of appliances," Staten said.