Mark K. Spano

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  www.palladiumtheater.com/code/contact_display.php?Topic - [Cached Version]
  Published on: 6/6/2005    Last Visited: 6/6/2005  

  Mark K. Spano

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  www.markspano.com/artsmanagement.htm - [Cached Version]
  Published on: 5/7/2006    Last Visited: 9/3/2009  

  As Executive Director of the Palladium Theater in St. Petersburg, FL, Mark was responsible for development, overall operations management, programming and marketing. He reduced overall operating expenses by streamlining payroll processes, re-bidding insurance coverage and maintenance contracts and upgrading telecommunications technologies. Having overall management for an 882-seat community performing arts venue with a budget in excess of $750,000, he redesigned all organizational functions including development, marketing, production booking and scheduling, production standards, ticketing, accounting and staffing issues.
  
  He markedly increased ticket sales and concessions revenue. He moved earned income-to-philanthropy ratio from 20% earned income and 80% philanthropy to 40% earned income and 60% philanthropy. He completely overhauled marketing and publicity processes. He quadrupled the mailing list. He radically improved design of all print and collateral materials. A new website is under construction. He replaced ticketing system to a technology that collects audience demographics and immediately provides valuable P&L information for each production.
  
  Mark enhanced programming and lowered financial risk by instituting partnering arrangement that shared risks with a number of the community's performing arts groups. He raised the quality of national acts brought into the Tampa Bay area, presenting national Jazz and Classical artists the rank of Chick Corea and the Chamber Music Society of Lincoln Center. He introduced new ballet series and a Steinway piano series. Continually expanded programming to younger audiences including acoustic pop, blue grass and blues. He was successful in attracting a non-polarized audience to general programming events such as opera, jazz, dance and others.
  
  He expanded both summer and after-school programs in performing arts serving high-school students and underserved populations. He initiated several new outreach programs to minority and underserved communities.
  
  MSCI worked with the North Carolina Theatre Conference producing monthly television sequences promoting theatre throughout North Carolina for statewide air on public television.
  
  Mark Spano has directed a capacity building initiative for The Mallarmé Chamber Players.

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  www.markspano.com/prodman.htm - [Cached Version]
  Published on: 5/7/2006    Last Visited: 9/3/2009  

  Mark Spano served as interim director of operations for the University of North Carolina Center for Public Television. At UNC-TV, Spano managed production support for statewide programs such as North Carolina Now, Legislative Week in Review, North Carolina People, Almanac Gardener, Carolina Outdoor Journal, and a host of other ongoing programs, promotional pieces and special projects.
  
  Mr. Spano has also worked as freelance field producer for the nationally syndicated PM Magazine program at the CBS affiliate in Washington, DC.
  
  For a large computer services company, Mark Spano managed a training project that provided video-based training for telecommunications and automated systems to the U.S. Department of Defense and to several overseas clients. This program saved the government $250,000 yearly and kept critical systems personnel on task. He managed a team of seven employees.
  
  Mark Spano held a faculty appointment through Georgetown University Medical Center developing media materials to train health care professionals in a multi-disciplinary child development program. Also for Georgetown University Medical Center, Mr. Spano developed and marketed video-training programs for health professionals on such subjects as dentistry, psychiatry, general medicine and surgery, nutrition and stress reduction.

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  www.markspano.com/writing.htm - [Cached Version]
  Published on: 5/7/2006    Last Visited: 9/3/2009  

  Mark Spano
  
  Mark Spano has over 25 years of writing experience. His work includes:
  
  Scripts for Film and Television, Business & Grant Proposals and Every variety of marketing, advertising and publicity pieces.
  
  Mr. Spano has over fifteen national publications (fiction, poetry and criticism) and five writing awards including a contributorship at the Bread Loaf Writers' Conference, a scholarship from the Jenny McKeon Moore Fund for Writers, and the Frankie Welch Donor Award from the Washington Chapter of the Society of Arts and Letters. He has completed two novels, a memoir and a screenplay.
  
  Mark has been a visiting lecturer for the communications programs at both North State University and East Carolina University. He has served as a member of the adjunct faculty in the Department of Communications and the Humanities for Northern Virginia Community College.

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  www.markspano.com/fundraising.htm - [Cached Version]
  Published on: 5/7/2006    Last Visited: 9/3/2009  

  Mark Spano was the first person to hold the director of philanthropy position for RHA Howell, this thirty-five year-old, statewide non-profit network of 37 programs with 1700 employees providing support, education, and fostering self-reliance for 1000 people with disabilities. He designed and implemented RHA Howells total fundraising and development program. Design and implementation of this program is still underway.
  
  He identified over $2.6M in the first two and a half years including a $600,000.00 multiyear gift from Duke Endowment. He created a direct mail program. He instituted relationships with major foundations including Golden Leaf Foundation, Wachovia and Pitt Memorial Foundation. He designed and developed fundraising initiatives for the following:
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  As Executive Director of the Palladium Theater in St. Petersburg, FL, Mark increased overall giving by 20% with more individual gifts, more foundation grant awards and more large corporate donors. He won significant grants from Bank of America, the Marilyn Horne Foundation, Publix Food Stores Charities, Target, The St. Petersburg Times, RBC Dain Rauscher, the Duckwall Foundation, The Florida Arts Council, to name only a few.
  
  In North Carolina, Mark consulted with the local arts council to redesign their educational programs both in terms of programmatic enhancements and the creation of effective and replicable business processes. He initiated and developed two significant partnerships: one with the community college system for professional training in the arts, the other with a major international dance festival. These programs provided real benefits and increased revenue for all participating partners.
  
  Mark consulted for Mallarmé Chamber Players, a Triangle-based chamber music ensemble. Effort included improvement of fundraising processes, marketing, audience expansion, publicity, advising on endowment initiative, negotiating business/nonprofit partnerships and improving overall business processes.
  
  He has produced successful pledge specials for public television and actively raised underwriting and foundation funds for a variety of public television projects. As both a volunteer and a professional, he has managed direct mail, events planning, capital campaigns and solicitation of foundations for numerous North Carolina-based nonprofits.

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  inkwatu.com/2008/06/18/the-saint-petersburg-opera-compa - [Cached Version]
  Published on: 1/1/2008    Last Visited: 7/27/2008  

  It was the Palladium's earlier executive director, Mark Spano, who had the vision to see how successful opera could be at the Palladium.He put the production of Madama Butterfly together.To the surprise and delight of us all, we sold out both performances.

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  www.markspano.com/tv.htm - [Cached Version]
  Published on: 5/7/2006    Last Visited: 9/3/2009  

  Mark Spano has produced numerous television series and programs. Mark produced a series of monthly television sequences promoting theatre throughout North Carolina for statewide air on public television.
  
  Mark Spano has also consulted for a Washington, DC-based firm on communications projects for U.S. Fish and Wildlife Service. He has functioned as a field producer for the Fox Network's Iyanla Show. He produced a 12-minute film for the Latin American Resource Center, showcasing Dialogo, the Center's key diversity program. He also completed a television program for the Rural Advancement Foundation, International - USA on a cost-share initiative for moving North Carolina farmers from tobacco to alternative crops.
  
  He also produced a national television series on excellence in education called Models of Teaching funded by The Kenan Alliance for Partnerships in Education uniting the Center for Creative Leadership, the National Humanities Center, UNC's office for Best Practices in Teaching and UNC-TV. MSCI also, provided materials and worked closely with on-line team to develop a significant streaming video component.
  
  Mark Spano also wrote and produced a television program celebrating the 50th anniversary of the University of North Carolina School of Nursing. The school is using the program for recruiting, fundraising and public relations.
  
  Far Fetched and Dear Bought
  
  MSCI produced At Work and At Play, the third program in a series produced in cooperation with Preservation North Carolina. The hour-long documentary features noted state historic sites where North Carolinians have historically worked and played. Mark Spano also wrote and produced the first and second programs in the series: On the Tracks of Progress and Far Fetched and Dear Bought.
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  Through Countryside Ventures, a joint venture with Bob Garner Productions, Mark Spano produced a weekly public television series called Carolina Countryside with Bob Garner.
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  Mr. Spano also wrote and produced the "Telly" award-winning documentary The Quality of Light: A Biography of Claude Howell, noted North Carolina painter.

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  Mallarmé Chamber Players - [Cached Version]
  Published on: 5/20/2004    Last Visited: 5/20/2004  

  Mark Spano, Marketing & Development

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  Mark Sforzini - [Cached Version]
  Published on: 6/4/2006    Last Visited: 9/6/2008  

  The St. Petersburg Chamber Music Festival, which makes its debut this week, was originally taken on as a project of the Palladium Theater under executive director Mark Spano.The Palladium continues to be central to the event, presenting the Chamber Music Society of Lincoln Center in an all-Mozart program Friday night, but Spano is no longer there.He resigned in early December, leaving much of the work for the festival undone.

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  Mark Spano Communications, Inc. - [Cached Version]
  Published on: 10/2/2008    Last Visited: 10/2/2008  

  Mark K. Spano, the president of Mark Spano Communications, Inc., has over twenty years experience in the development, production and management of film and television programs for both specialized and general audiences.He also has an extensive background in marketing, advertising, strategic planning and training.
  
  Mr. Spano has over fifteen national publications (fiction, poetry and criticism) and five writing awards including a contributorship at the Bread Loaf Writers' Conference, a scholarship from the Jenny McKeon Moore Fund for Writers, and the Frankie Welch Donor Award from the Washington Chapter of the Society of Arts and Letters.He has completed two novels and a screenplay.

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