Sara Spalding

"We find with the wider availability, you get the advantage of a broader net of people really passionate about the product," Sara Spalding, developer relations manager for Adobe, told internetnews.com."We're also finding there's more variety in the feedback, and it's a more collaborative process to finding out what works and what doesn't."

Spalding noted a separate Adobe Labs site was necessary so as not to confuse the majority of customers only interested in finished, commercially available products.

"We want to open our development processes earlier, and also have a place to release software and tools that are useful," said Spalding.While many of the Adobe Labs products will eventually be finished and released commercially, Spalding noted that some may not be, either because of negative feedback or because they are simply better suited to remain at the Labs Web site.

For a small number of products, where Adobe plans more frequent releases in development, Spalding said it will continue a more traditional private and limited beta testing program.

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Sara Spalding's message to Macromedia community supports the expectation of more support from Adobe to the huge community that Macromedia created and helped to create.This open community helped a lot of people around the world to know learn and exchange ideas and information related to Macromedia products.

I think the decision of containing the community support is wise one and in the same side of Adobe further strategy.

Below is the letter sent by Sara Spalding, Director of Developer Relations at Adobe:
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Sara Spalding, Director, Developer Relations

"We find with the wider availability, you get the advantage of a broader net of people really passionate about the product," Sara Spalding, developer relations manager for Adobe, told internetnews.com."We're also finding there's more variety in the feedback, and it's a more collaborative process to finding out what works and what doesn't."

Spalding noted a separate Adobe Labs site was necessary so as not to confuse the majority of customers only interested in finished, commercially available products.

"We want to open our development processes earlier, and also have a place to release software and tools that are useful," said Spalding.While many of the Adobe Labs products will eventually be finished and released commercially, Spalding noted that some may not be, either because of negative feedback or because they are simply better suited to remain at the Labs Web site.

For a small number of products, where Adobe plans more frequent releases in development, Spalding said it will continue a more traditional private and limited beta testing program.

A brief message from Sara Spalding, Director of Developer Relations at Adobe, which describes Adobe's commitment to continue providing a strong community experience.

Max 2005 Keynote videosEnjoy some of Max from this past year.

These notes are from the first presentation I caught of day two, presented by Sara Spalding, director of developer relations at Adobe.

Presentation 7:Developer RelationsSara Spalding, Adobe

I was talking later on that evening to Sara Spalding of Adobe Labs and she's promised to hook me up with some Flash Video people so I may have something more intelligent to say about this later.

As promised, I'm posting the notes I took at Evans Data Corporation's 2006 Developer Relations Conference, which took place on February 6th and 7th, 2006 in San Francisco.These notes are from the first presentation I caught of day two, presented by Sara Spalding, director of developer relations at Adobe.Presentation 7: Developer Relations Sara Spalding, Adobe Leads Adobe's developer relations programJoined as part of Macromedia acquisitonFormerly worked at MSDNWhat is developer relations?Systematic approach to platform successLeveraged approach to dev satisfaction -- can't talk to all customersCatalyst for vibrant ecosystem Adobe's missionStrategic: not all things to all developers -- focused on key initiativesEnsure the success of our strategic products and tech by systematically building a rich ecosys

Sara SpaldingDirector, Developer RelationsAdobe Systems, Inc
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Very well said Sara and I have to completely agree.To me the more products in there the better.