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Published on: 4/8/2007
Last Visited: 4/8/2007
Greg Spagna
Prior to forming Spagna Dunn Research, Mr. Spagna was Chief Operating Officer of Market Facts, one of the largest research companies in the world.When Mr. Spagna joined Market Facts, it was a $5 million dollar company.During his tenure, Market Facts was taken public and grew to $40 million in revenue.As Chief Operating Officer, Mr. Spagna was responsible for all marketing activities and had thirty-three Vice Presidents reporting to him.At Market Facts, Mr. Spagna worked with virtually all Fortune 500 client companies.When Mr. Spagna left Market Facts to form his own company, he was the largest individual stock holder of the company.In 1999, Market Facts was sold for over $180 million dollars.
In his last ten years, Mr. Spagna has concentrated on financial research and was responsible for the development of Mail Monitor, a product which has become standard in the industry for measuring new credit card solicitation and response rates.He also created and developed Payment Method Monitor(TM), another state-of-the-art, syndicated, on-going system that identifies, tracks and measures people's spending behavior, especially as their payment method relates to credit card purchases.
Mr. Spagna's academic and professional background includes nearly thirty-five years of high level work in statistics, survey design, research management and marketing.He holds an Industrial Engineering degree from The City College of New York and an MBA in Statistics from Baruch College.
Mr. Spagna has authored numerous articles and publications.Some of these have appeared in both the Journal of Marketing and Advertising Age.He has been a frequent speaker at trade associations and his favorite topic concerns "Passion and Truth in Business."
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