Speaker Jim Soules

Speaker Jim Soules, owner of The Cottage Company, told of including solar panels in one of his innovative housing developments.The homeowners weren't interested, he said.They didn't understand solar power, and didn't value having it in their development.

But Soules said he will include photovoltaic in his next development.I asked him why he would incur the cost, when financial payback was clearly not the motivator."To keep working on it somehow," he said.