Jay Sorensen

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  pixiejane.twittergroups.co.uk/2009/05/23/american-airli - [Cached Version]
  Published on: 5/23/2009    Last Visited: 8/12/2009  

  "American Airlines has changed the dynamics of reward offering in the United States," says Jay Sorensen, president of The IdeaWorks Co., a Shorewood (Wisc.)-based airline industry consultancy.

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  atw.atwonline.com/channels/informationTechnology/articl - [Cached Version]
  Last Visited: 8/13/2009  

  "Not everyone should do what they're doing," says Jay Sorensen, president of a Wisconsin consultancy that recently released a guide to the global ancillary revenue scene. His company, IdeaWorks, estimates that airlines are generating €1.7 billion in ancillary revenue and that the figure represents just the tip of the cumulonimbus. It's a brave new world for carriers, that, according to Sorensen and several other industry experts, will find that rising fuel costs and falling yields will be more manageable hurdles if they are flexible enough to rethink the way they package and market their product and savvy enough to implement the right technology.
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  It's against logic, but it exists," says Sorensen, who worked for Midwest Airlines before starting IdeaWorks. And the transition will be eased by two factors: Suppliers are responding to the demand for new, nimble technology and passengers are beginning to understand the realities of 21st century air travel.
  
  Last summer, IdeaWorks surveyed airline executives around the globe and found that the number of assets still provided free to passengers is significant. Free online booking was offered by 95% of respondents, the first piece of checked baggage was gratis with 92% and assigned seating was free on 87%. It all represents unrealized revenue. Sorensen tells a story of a United Airlines flight he took from Chicago O'Hare to Honolulu before which the gate agent reminded passengers that they might want to purchase food in the terminal prior to boarding.
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  They are realizing slowly that 'we can do this too'," Sorensen says.
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  "What Air Canada has done is frankly amazing," Sorensen says.
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  "They are creating a unique selling proposition for their own website," Sorensen says.

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  www.wqad.com/business/sns-ap-us-airline-fees,0,4821083. - [Cached Version]
  Published on: 9/27/2009    Last Visited: 9/28/2009  

  "Yes. Of course baggage fees will spread worldwide to include even the first bag," said Jay Sorensen, an airline consultant who has studied and written about the carriers' so-called ancillary revenue.
  
  "I think baggage fees will be the most widespread of the a la carte fees, because they truly are optional," he said. "You don't have to check a bag."
  
  Sorensen said U.S. carriers will run into trouble charging fees on codeshare flights, where a ticket on, say, fee-charging Delta, might have been sold by partner Air France, which checks two bags for free.

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  www.kidsfirstfund.org/president_message2.html - [Cached Version]
  Published on: 1/19/2008    Last Visited: 1/19/2008  

  Jay Sorensen PresidentPlease send e-mails using this format: "Sorensen" followed by @KidsFirstFund.org.

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  www.mohboston2006.org/News/the-skies-are-alive-with-fee - [Cached Version]
  Published on: 1/1/2006    Last Visited: 2/27/2008  

  Ancillary revenues are "the magic bullet right now for the airline industry," said Jay Sorensen, president of IdeaWorks, a brand-marketing company.
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  With oil breaking through 0 a barrel, "you have an industry that's grabbing at every opportunity they can to put more coins in the till," Mr. Sorensen said.
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  BUT there is peril here, Mr. Sorensen said.Allowing more day-trippers into once-exclusive lounges can only exacerbate a complaint from regular annual members: many lounges are too crowded already.
  
  , la carte pricing can further upset an airline's elite-status frequent-flier members.Already accustomed to fewer free upgrades as airlines sell more of their first-class seats at a discount, elite-status members are seeing a diminution of other perks that are now being sold daily, like priority boarding and first dibs on seat assignments.
  
  "That's a slippery slope," Mr. Sorensen said.

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  www.airlineinformation.org/conferences/2008_ARAC/ARAC_r - [Cached Version]
  Published on: 1/1/2005    Last Visited: 8/29/2008  

  - Jay Sorensen, IdeaWorks

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  www.usatoday.com/travel/news/2007-03-20-auctions-usat_N - [Cached Version]
  Published on: 3/20/2007    Last Visited: 3/21/2007  

  Travel marketing consultant Jay Sorensen says auctions stand to become more popular.

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  www.northwest-airlines-news.com/2007/11/15/american-air - [Cached Version]
  Published on: 1/1/2007    Last Visited: 12/10/2007  

  "The extra cost of carrying a frequent-flier passenger is virtually nil, assuming that person isn't displacing a full-fare- paying passenger,'' said Jay Sorensen, who helped run Midwest Airlines' mileage program and is now an industry consultant based in Shorewood, Wisconsin.

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  www.traveldailynews.com/new.asp?newid=36191&subcategory - [Cached Version]
  Published on: 4/11/2006    Last Visited: 3/21/2007  

  "The generosity of Delta Air Lines demonstrates the carrier's world class status," said Jay Sorensen, president of Kids First Fund.

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  www.consultinghowto.com/hp-tries-to-create-printers-tha - [Cached Version]
  Published on: 4/9/2007    Last Visited: 4/22/2007  

  Delaware Online - The major airlines should take notice, because these new programs offer great free travel benefits," says Jay Sorensen, president of consulting company IdeaWorks, which studied the eight carriers' programs.
  
  Read more here

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