Dr. Sanjay Sood

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  www.newsroom.ucla.edu/portal/ucla/ucla-headlines-sept-1 - [Cached Version]
  Published on: 9/18/2009    Last Visited: 9/23/2009  

  Sanjay Sood Sood, assistant professor of marketing at the UCLA Anderson School of Management, was quoted Wednesday in a Fort Worth Star-Telegram article about plans by Blockbuster Video to close more than 900 underperforming stores by the end of 2010.

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  www.labusinessjournal.com/article.asp?aID=33304255.5231 - [Cached Version]
  Published on: 2/8/2009    Last Visited: 2/8/2009  

  "If we haven't already passed the tipping point where print media no longer makes sense for advertisers, then we're very close to that point," said Sanjay Sood, associate professor of marketing at the UCLA Anderson School of Management.
  
  Sood said daily newspapers like the Los Angeles Times are in the midst of a vicious descending loop. As advertising revenues fall, newspapers must cut the size of their papers and staffs to bring costs into line. But that drives away readers, which in turn causes advertisers once again to pull back, perpetuating the cycle. The recession, he said, is accelerating the downward spiral.

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  soodrajput.com/sona-sood-sabha-of-north-america/ - [Cached Version]
  Published on: 6/29/2008    Last Visited: 1/18/2009  

  Sanjay Sood was unanimously announced as the Financial Advisor of SONA. Sanjay hails from Shimla.

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  www.newsroom.ucla.edu/portal/ucla/ucla-headlines-june-1 - [Cached Version]
  Published on: 6/18/2009    Last Visited: 6/24/2009  

  Sanjay Sood, assistant professor of marketing at the Anderson School, is quoted.

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  adage.com/adages/post?article_id=137389 - [Cached Version]
  Published on: 6/25/2009    Last Visited: 6/25/2009  

  His course, co-taught with UCLA marketing professor Sanjay Sood, will combine "traditional brand-management concepts" with a framework to be contained in the book, which also will be based on a research project being undertaken by students and WPP research firm Millward Brown.
  
  As an indication of the likely interest in the class, UCLA had 20 teams participate in Mr. Stengel's case, more than double the eight that usually compete in such competitions, Mr. Sood said.

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  www.actorsandcrew.com/press/archives/1679 - [Cached Version]
  Published on: 4/17/2009    Last Visited: 7/5/2009  

  Panelists included the aforementioned Walter, CEO of Break Media Keith Richman, co-host of Revision3's uncannily popular Diggnation and creator of Project LoreAlex Albrecht, head of digital for Endeavor Talent Agency Chris Jacquemin, and UCLA Entertainment Media Management professor Sanjay Sood.

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  www.newsroom.ucla.edu/portal/ucla/ucla-headlines-februa - [Cached Version]
  Published on: 2/9/2009    Last Visited: 2/10/2009  

  Sanjay Sood Sood, assistant professor of marketing at the UCLA Anderson School of Management, is quoted today in a Los Angeles Business Journal article about how local advertisers are reacting to cutbacks at Los Angeles-area newspapers.

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  www.newsroom.ucla.edu/portal/ucla/ucla-headlines-june-2 - [Cached Version]
  Published on: 6/22/2009    Last Visited: 6/24/2009  

  Judy Olian, dean of the Anderson School and UCLA's John E. Anderson Professor of Management, and Sanjay Sood, assistant professor of marketing at the Anderson School, were quoted.

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  www.executivehm.com/currentissue/article.asp?art=271843 - [Cached Version]
  Published on: 7/31/2008    Last Visited: 7/31/2008  

  Sanjay Sood specializes in research into marketing management, brand management, advertising and consumer behavior.Some of his most recent topics of study include: the effects of branding strategies and product experience on brand evaluations, competitive anticipation in marketing decision-making, and sensitivity to losses and negative changes.
  
  Prior to joining the faculty at UCLA Anderson in 2001, Dr. Sood was an assistant professor at Jones Graduate School of Management at Rice University.Along with his Ph.D., he also earned a minor in psychology from Stanford University

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  www.newsroom.ucla.edu/portal/ucla/ucla-headlines-march- - [Cached Version]
  Published on: 3/21/2008    Last Visited: 3/22/2008  

  Sanjay SoodSood, assistant professor of marketing at the UCLA Anderson School of Management, was quoted Tuesday in an Orange County Register article about the Orange County Board of Supervisors renaming several county agencies with the "O.C." brand made famous by a recent television show.

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