Sandeep Sood

Sandeep Sood, Nimesh Patel and Sanjay Shah
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The weekly comic strip that lambasts everything from South Asian culture to American politics is the brainchild of Sandeep Sood, Nimesh Patel and Sanjay Shah, three overachieving young desis from California.
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But Sood, Patel and Shah are more than just funny boys with sparkling resumes,they also run Mahoot Media, a marketing agency that specializes in the South Asian American market.
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Sandeep played Ulysses S. Grant, Nimesh played Robert E. Lee, and I assumed the role of Harry Lo, the first Chinese-American submariner.
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Sandeep: We didn't know each other before that, but war has a way of forging a bond between young men and women.

Nimesh: Yes, indeed.Westside for life.
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Sandeep: We chose Mahoot because, you know, what's there not to like about that word?

Nimesh: I can't believe I work with these guys.

Sometimes your comic strips poke fun at South Asian culture and sometimes they mock American politics.How do you come up with the ideas for the strip each week? Sandeep: Sanjay has this 6-year-old cousin who is a child prodigy.
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Sandeep: (weeping) I always cry when he gives that speech.
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Sandeep: We spend most of our time illustrating in the medium of text, using sentences and paragraphs as our canvas.Do you like that?I should write speeches for politicians.

Nimesh: The initial member of our group who illustrated Badmash landed a great deal with a comic book publisher, so he left to focus upon that.
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Sandeep: We anticipated positive response to the strip ... at least it would give folks something funny to read while procrastinating at work!
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Sandeep: (resuscitating Sanjay with Heimlich maneuver) Stodgy business types?
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Sandeep was a Russian cosmonaut.

So then why did you feel there was a need for an organization like Mahoot?How do you define its success?Sanjay: Uh ... Sandeep, why did we feel there was a need for an organization like Mahoot?
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Sandeep: Because, unfortunately Sanjay, so much of the entertainment and advertising world is boring and misguided,especially when it comes to addressing South Asian subject matter.
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Sandeep: We all have multiple projects going on that create a "perfect storm" of sustenance.
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Sandeep: Brains?Operation?We all dropped the pre-med track to avoid questions like that.Geez.

Nimesh: Sandeep is the brains behind Sanjay.
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I'm the brains behind Sandeep.
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Sandeep: More great animations like the "Amitabh for America" spoof!