Mr. Rohit Sood

Speaking to Business Standard, Rohit Sood, director - sales and marketing, Brushman India, said, "The plan is to grow the brand in India and position it in the niche segment."
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"With commencement of a second plant this year for paint and household brushes, the production capacity should go up to 10 million pieces," Sood informed.

"We would be looking at stores with over 10,000 area and also plan to take this concept to Bangladesh, Nepal and Sri Lanka," says Rohit Sood, VP- Marketing, Brushman India Ltd.
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" Since the launch we have got repeat customers and have a bank a clients because of the quality of service that we offer," claims Rohit Sood, marketing vice president for Keune.
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According to Mr Rohit Sood, vice-president marketing, Brushman India, while maintaining its thrust on the hair colour market, Brushman will also import the entire salon equipment including chairs, shampoo stations, hair straightening rods, hair cutting scissors and other products, and market it to the unorganized beauty salon industry which is currently growing at 20 per cent per annum.

Brushman has already tied up with a few companies including GIS for importing hair straightening rods and with Kiela of Holland for shampoo stations.A few more tieups are in the pipeline."The idea is to see a packaged deal to parlours," says Mr Sood.

Hence, we are planning to open four Toni & Guy hairdressing academies in the country," says Rohit Sood, director, sales and marketing, Brushman India Limited. The Delhi-based company distributes, markets and promotes the UK based brand Toni & Guy. "The first one is expected to come up in New Delhi South Extension (NDSE) by the beginning of April this year, followed by Mumbai in September. Six months after Mumbai, two academies would be set up in Bangalore and Kolkata," added Sood.

He said that each academy would have two batches of 15 students, two classrooms and two practical areas. The initial investment for each institute would be no less than Rs.10 million. Commenting on course fee, Sood said: "It is too premature to talk about the course fee, as we have not zeroed in on it yet".
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Sood pointed that the company would be flexible with the remuneration of the trainers.

Speaking about the target customers and competitors, he said: "We are targeting the ever increasing middle class of the country. Sustainable economic growth, larger disposable incomes and increasing fashion consciousness make India a perfect market for us."

"We face no competition from any indigenous brand as there is huge difference of class," said Sood, adding that after getting its hands on trained staff the brand also plans to come up with its first salon in the capital soon.