Ravi Sood

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  www.notebooks.com/2008/01/17/ravi-sood-of-voodoopc-at-c - [Cached Version]
  Published on: 1/17/2008    Last Visited: 5/28/2008  

  Ravi Sood of VooDooPC at CES 2008
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  Ravi SoodI caught up with Ravi Sood, of HP's gaming division.

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  www.managementmag.com/index.cfm/ci_id/8237/la_id/1 - [Cached Version]
  Published on: 6/29/2007    Last Visited: 6/29/2007  

  Ravi Sood, CMA, hopes that the new global gaming unit that was formed in the process will continue to surprise, by encouraging an innovative mindset and a more open approach to idea generation.
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  According to Ravi Sood, CMA, former co-owner of VoodooPC, it,s all about innovation.
  
  ,When you plug into a company like HP that was built on innovation, there are a lot of places you can go,, he says.He,s now the director of strategy and marketing for HP,s new global gaming business unit.His brother and VoodooPC founder Rahul is chief technologist for the unit.
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  ,We were growing steadily and profitably,, says Ravi Sood, who joined his brother in his business initiatives in 2000. ,We had exiting in mind by the time I joined, but there was no real value in the company.
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  ,On the external side, we could see that everyone was going cheaper with their PC models, so we thought we,d take the high road and aim for a very specific demographic,, says Ravi.Thus was the focus on gaming systems.
  
  ,We don,t necessarily end up selling our systems to gamers , just people who want the best of the best,, says Ravi. ,But being accepted by the gamer community gives us credibility.,
  
  And finding credibility in the computing industry isn,t easy when you,re based in Calgary.According to Sood, U.S. editors wouldn,t even consider reviewing VoodooPC,s systems because they were Canadian.
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  Ravi Sood is ambitious and clearly always has been. ,My brother and I have had businesses together since we were teenagers,, he recalls. ,But in my early twenties, my uncle told me to do a CMA because I knew nothing about business.He told me it would give me a way of looking at the world of business differently.,
  
  He kept an open mind and soon found that what he was learning he could apply to the business he was doing.
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  Although Ravi Sood kept most of his business unit,s work under wraps during our interview, in April of this year, HP arranged a press event to show off a few prototypes, to give the public an idea of where the new gaming division was putting its energies.
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  But Ravi Sood sees their work as much more than a few particular products.
  
  ,I want to be clear about our strategy,, he insists. ,We aren,t aiming to launch products as much as we want to launch a crusade , to immerse engineers and technicians in a new innovation mindset.

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  www.notebooks.com/2007/07/18/voodoopc-envy-h171-gaming- - [Cached Version]
  Published on: 7/18/2007    Last Visited: 5/15/2009  

  Ravi Sood of VooDooPC at CES 2008

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  www.bootdaily.com/index.php?option=com_content&task=vie - [Cached Version]
  Published on: 9/29/2006    Last Visited: 9/6/2009  

  VoodooPC co-owner Rahul Sood will become chief technologist for the unit and co-owner Ravi Sood will become the unit's director of strategy and marketing.

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  www.managementmag.com/index.cfm/ci_id/8237/la_id/1 - [Cached Version]
  Published on: 9/5/2009    Last Visited: 9/5/2009  

  Ravi Sood, CMA, hopes that the new global gaming unit that was formed in the process will continue to surprise, by encouraging an innovative mindset and a more open approach to idea generation.
  ...
  According to Ravi Sood, CMA, former co-owner of VoodooPC, its all about innovation.
  
  When you plug into a company like HP that was built on innovation, there are a lot of places you can go, he says. Hes now the director of strategy and marketing for HPs new global gaming business unit. His brother and VoodooPC founder Rahul is chief technologist for the unit.
  
  We plan to take the new gaming division into a unique direction creating an innovation mindset that will hopefully go beyond our own tech shop, explains Ravi.
  ...
  We were growing steadily and profitably, says Ravi Sood, who joined his brother in his business initiatives in 2000.
  ...
  On the external side, we could see that everyone was going cheaper with their PC models, so we thought wed take the high road and aim for a very specific demographic, says Ravi. Thus was the focus on gaming systems.
  
  We dont necessarily end up selling our systems to gamers just people who want the best of the best, says Ravi. But being accepted by the gamer community gives us credibility.
  
  And finding credibility in the computing industry isnt easy when youre based in Calgary. According to Sood, U.S. editors wouldnt even consider reviewing VoodooPCs systems because they were Canadian.
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  Executing the new business model was a challenge, accepts Sood.
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  Ravi Sood is ambitious and clearly always has been. My brother and I have had businesses together since we were teenagers, he recalls. But in my early twenties, my uncle told me to do a CMA because I knew nothing about business. He told me it would give me a way of looking at the world of business differently.
  
  He kept an open mind and soon found that what he was learning he could apply to the business he was doing.
  ...
  Theres a middle ground between the two, product-wise, and also an unknown, which were not ready to divulge quite yet, says Sood.
  ...
  Although Ravi Sood kept most of his business units work under wraps during our interview, in April of this year, HP arranged a press event to show off a few prototypes, to give the public an idea of where the new gaming division was putting its energies.
  ...
  But Ravi Sood sees their work as much more than a few particular products.
  
  I want to be clear about our strategy, he insists. We arent aiming to launch products as much as we want to launch a crusade to immerse engineers and technicians in a new innovation mindset. We are looking for people with ideas who want to see them come to life. I think we can innovate much more effectively if we have an open business model, rather than an old-style, closed tech shop. What better way to engage with other innovators than by opening your doors?
  
  When we go live in the fall, there will be an interactive model on the website, continues Sood.

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  www.bioalberta.com/calendar_details.asp?ID=3/3/2009 - [Cached Version]
  Published on: 3/3/2009    Last Visited: 3/14/2009  

  Ravi Sood, former CEO of Voodoo PC

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  www.notebooks.com/category/ces-2008/ - [Cached Version]
  Published on: 1/1/2008    Last Visited: 5/28/2008  

  Ravi Sood of VooDooPC at CES 2008
  
  I caught up with Ravi Sood, of HP's gaming division.

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  www.billionswithzeroknowledge.com/index.php?tag=startup - [Cached Version]
  Last Visited: 3/11/2007  

  Case in point, I had the pleasure to meet two successful Canadian entrepreners Patrick Lor and Ravi Sood on my panel at Garage Canada's Startup Canada. For those not aware, Getty Images bought Patrick Lor and Bruce Livingstone's company iStockPhoto for $50 million.
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  Hewlett-Packard bought brothers Ravi & Rahul Sood's company Voodoo PC for an undisclosed sum and he and his brother Rahul are now in San Fran working with HP.
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  My friend Tom Sweeney (Garage Canada) who is also speaking asked me to join Patrick Lor, Isabelle Bettez and Ravi Sood on a panel with Guy Kawasaki discussing the state of the Canadian startup scene.

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  www.coolcompanies.ca/CCMagQuotes.htm - [Cached Version]
  Published on: 9/4/2004    Last Visited: 12/2/2005  

  - Ravi Sood, CEO, VoodooPC

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  www.managementmag.com/8/2/3/7/index2.shtml - [Cached Version]
  Published on: 9/25/2007    Last Visited: 9/25/2007  

  Ravi Sood, CMA, esp,re que la nouvelle unit, mondiale d,ordinateurs de jeu, cr,,e dans la foul,e de cette acquisition, continuera d,,tonner en encourageant un esprit d,innovation et une attitude plus propices , la g,n,ration d,id,es.
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  , Avec cette nouvelle division d,ordinateurs de jeu, nous comptons prendre une direction in,dite , favoriser un esprit d,innovation susceptible de d,passer les fronti,res de notre laboratoire technologique, explique Ravi Sood.Nous sommes , la recherche de gens qui ont des id,es et sont d,termin,s , les mettre en ,uvre.Cette nouvelle initiative, qui s,appuie sur l,approche commerciale de VoodooPC et sur les capacit,s de recherche-d,veloppement de HP, est tr,s stimulante. ,
  
  Formuler une proposition de valeur
  
  C,est en 1991 que Rahul Sood commen,a , assembler des ordinateurs personnels pour le march, local de Calgary.Au fil des ans, il a ,tendu ses activit,s , cinq ou six secteurs, touchant notamment , la conception de sites Web, au d,veloppement de logiciels et au mat,riel, cr,ant ainsi une boutique r,pondant aux nombreux besoins des amateurs d,informatique.
  
  , Nous avions une croissance constante et rentable ,, indique Ravi Sood, qui a commenc, , prendre part aux affaires de son fr,re en l,an 2000., , l,,poque o, je suis arriv,, il ,tait d,j, question de vendre la soci,t,, mais la valeur de l,entreprise n,,tait pas vraiment d,finie.Bien s,r, le chiffre d,affaires augmentait de mani,re constante, mais cela ,tait sans grande valeur.Notre mod,le d,affaires n,offrait rien d,unique.Nous devions donc d,terminer comment donner une valeur distinctive , notre entreprise. ,
  
  Dans cette optique, les fr,res ont d,laiss, toutes les activit,s li,es aux services accessoires pour se concentrer sur les solutions mat,rielles , la force de Rahul Sood et de plusieurs autres membres de l,entreprise.
  
  , Sur le march, en g,n,ral, nous constations que tout le monde fabriquait des PC de moins en moins chers, et nous avons donc d,cid, d,aller vers le haut de gamme en ciblant un public tr,s pr,cis ,, explique Ravi Sood.D,o, l,accent mis sur les machines destin,es au jeu.
  
  , En fait, nous ne vendons pas n,cessairement nos machines , des amateurs de jeux, mais plut,t , des gens qui recherchent ce qu,il y a de mieux sur le march,, poursuit Ravi.Mais le fait d,,tre reconnus par la communaut, des joueurs ajoute beaucoup , notre cr,dibilit,. ,
  
  Or il n,est pas facile pour une entreprise de Calgary de s,imposer dans le secteur de l,informatique.Selon Ravi Sood, les revues am,ricaines ne voulaient m,me pas parler des syst,mes de VoodooPC simplement parce qu,ils ,taient canadiens.
  
  , Assurer une pr,sence sur le Web et cr,er un emballage appropri, pour le produit se sont av,r,s des ,tapes assez simples, mais acqu,rir une image de marque justifiant le co,t des syst,mes a ,t, une autre paire de manches, souligne Ravi Sood.Il nous fallait remporter de nombreux prix pour obtenir une belle visibilit,. ,
  
  Des prix, VoodooPC en a r,colt, beaucoup , recevant trois ann,es d,affil,e la plus haute distinction du concours Ultimate Gaming Machine de la revue Computer Gaming World.Malgr, la vive concurrence pratiqu,e par Alienware et Falcon Northwest, ses principaux concurrents dans ce cr,neau, elle a r,ussi , se d,marquer.
  
  , La mise en ,uvre du nouveau mod,le d,affaires s,est r,v,l,e un d,fi de taille, admet Ravi Sood.
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  Ravi Sood est ambitieux et ce d,sir de r,ussir ne date pas d,hier., D,j, adolescents, mon fr,re et moi menions des op,rations commerciales ensemble, se rappelle-t-il.Mais au d,but de la vingtaine, mon oncle m,a conseill, de suivre la formation de CMA parce que je ne connaissais rien aux affaires.Il m,a dit que cela m,aiderait , porter un regard diff,rent sur le monde des affaires. ,
  
  Ravi Sood a fait preuve d,ouverture d,esprit et s,est bient,t rendu compte qu,il pouvait appliquer ce qu,il apprenait , ses activit,s commerciales.
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  , Nous avons d,abord ,t, approch,s par Dell, note Ravi Sood.Cependant, l,affaire n,a pas abouti parce que Dell n,a pas, comme HP, de v,ritables capacit,s de recherche-d,veloppement.Pour passer , un autre stade, nous avions besoin d,un important levier et d,un potentiel d,innovation, tout en conservant la marque VoodooPC.Il nous a fallu un an pour d,terminer comment nous allions structurer la transaction.
  
  ,videmment, il existe encore de nombreuses questions , r,gler , par exemple, le r,le que chacune des deux entit,s jouera dans la production.
  
  , Nous avons trouv, un terrain d,entente pour les produits, mais il subsiste aussi une inconnue que nous ne sommes pas encore pr,ts , divulguer, ajoute Ravi Sood.Nous avons une unit, tr,s strat,gique qui rel,ve du chef de la technologie et notre vocation fondamentale est l,innovation.
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  Toutefois, pour Ravi Sood, les efforts de la division vont bien au-del, de la cr,ation de quelques produits en particulier.
  
  , Je veux que notre strat,gie soit bien claire, insiste-t-il.Nous ne cherchons pas tant , lancer des produits qu,, enclencher un mouvement , pour inciter les ing,nieurs et les techniciens , adopter un nouvel esprit d,innovation.Nous cherchons des gens qui ont des id,es et qui veulent les r,aliser.Je crois que nous pouvons innover beaucoup plus efficacement avec un mod,le d,affaires ouvert plut,t qu,avec un laboratoire technologique ferm, traditionnel.Quelle meilleure fa,on de rencontrer d,autres innovateurs qu,en leur ouvrant nos portes? ,
  
  , , notre lancement , l,automne, nous proposerons un mod,le interactif sur le site Web, poursuit Ravi Sood.Nous n,aurons rien encore en magasin, mais nous allons ,veiller l,int,r,t des gens avec ce mod,le.

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