Sales Power: Taking the sting out of sales cold calls -
[Cached Version]
Published on: 7/13/2005
Last Visited: 7/13/2005
Brian Smits thinks he might have developed the cure for the common cold call.
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As a salesman for numerous tech companies, Smits said he came up with the idea four years ago after being the object of hundreds of hang-up calls.
"Cold calling is hard on sellers and buyers," he said.
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So far, Smits said the company has generated a lot of interest from other local companies, including Noodles & Company, the Denver-based quick-serve restaurant chain.
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After recruiting Wilmsen and Neal for an equity stake, Smits said Contact Control is cautiously testing the Denver market to work the bugs out of the service and determine what customers want.
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Right now, Smits said the company is more focused on getting the word out than attracting venture capital or cultivating an expansion.
But in the next five years, he hopes to bring Contact Control into the top 40 U.S. markets, have 1,000 buyer clients in each of the top 40 U.S. markets and to greatly expand the sales force.
As Contact Control's only salesman, Smits still is making cold calls.