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    Marketing Operations Management Symposium, Marketing... - [Cached Version]
    Published on: 3/15/2008    Last Visited: 3/15/2008  

    Derek Smith, Senior Manager, Media and Entertainment CRM Consultant Accenture

    Derek Smith is a Senior Manager in Accenture's Media & Entertainment practice where he is responsible for Accenture's Entertainment Marketing Performance Management solutions.His expertise includes Enterprise Marketing Management, Marketing Resource Management, and Digital Asset Management.He has over 12 years experience in architecting business strategies and in leading and delivering innovative technology programs in the areas of Customer Relationship Management and Business Transformation.

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