Terry Simpson

Terry Simpson, the FedEx Express communication manager who led the effort noted, "While we hit some impressive targets and at an acceptable cost, a side benefit was that we were able to re-engage many employees in this region. FedEx is now introducing the process throughout North America.
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Terry Simpson, the FedEx Express communication manager who led the effort noted, "While we hit some impressive targets and at an acceptable cost, a side benefit was that we were able to re-engage many employees in this region. FedEx is now introducing the process throughout North America."

Terry Simpson, the FedEx Express communication manager who led the effort noted, "While we hit some impressive targets and at an acceptable cost, a side benefit was that we were able to re-engage many employees in this region. FedEx is now introducing the process throughout North America."

Instructors: Terry Simpson, FedEx Express & Jim Shaffer, Author of The Leadership Solution
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This teleseminar will feature Terry Simpson, head of employee communications for FedEx Express.After conducting a global communication assessment, Terry and her colleagues decided that the communication function needed to focus more on creating business outcomes rather than distributing more news.Working with FedEx Express leadership she identified and conducted a project in Los Angeles to improve US export volume through better managed communication.The result: 15% increase in volume and 23% increase in revenues with an overall 1,400 ROI.

Jim Shaffer's Eye On ROI- FedEX teleseminar last week explored how some communicators--Terry Simpson of Fed-Ex in particular -- are moving from focusing on creating more news to creating better business outcomes.

Terry Simpson / Tennessee, USA, heads FedEx Express' internal communication function.She has more than 30 years of communication experience in print, video, TV, event management, speech writing and more.An IABC Gold Quill Award winner, Terry is at the forefront of leading the communication change and measurement process at FedEx Express.

Terry Simpson, the FedEx Express communication manager who led the effort noted: "While we hit some impressive targets and at an acceptable cost, a side benefit was that we were able to re-engage many employees in this region."

FedEx Express leaders have asked Simpson to take the performance-based communication process to each of the company's regions this summer.In doing so, Express will be adopting the new measurement companywide and they'll be building the company's communication capability overall.