The Daily Californian -
[Cached Version]
Published on: 10/1/2003
Last Visited: 10/1/2003
The California Alumni Association has sunk $18,000 into the program, and the event's organizers have raised an additional $28,000 from local businesses and corporations to supplement the week's activities, said Jason Simon, director of student services at the California Alumni Association.
"We wanted our undergrad and grad students to have a Homecoming that would translate into a memory that would draw them back to Cal," Simon said."In order to have younger alumni come back, we would have to have pretty awesome students run the event."
Thousands of dollars in merchandise-from T-shirts to lemonade to sushi-will be given away at the week's events.
Alongside a more than 100 percent spike in the number of events, student group participation has more than quadrupled, Simon said