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This profile was automatically generated using 1 reference found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 1 reference found on the Internet. This information has not been verified. Learn more...
Web References
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1. About Direct Marketing Association of Washington
www.dmaw.org/conference/defaul - [Cached]Published on: 8/12/2001 Last Visited: 3/31/2003
Rich Simms is responsiblefor new business development at DialAmerica Marketing and is the author of The DialAmerica Teleservices Handbook. Rich has worked with more than130 companies including major firms suchas Chase Manhattan Bank, Grolier, Intuit, Scholastic, Standard & Poor's and Sony Computer Entertainment. He is a regular guest lecturer at both NYU and Western Connecticut State University.
Online Fundraising Doesn't Work...Without Integration Online fundraising success for your organization won't happen through interactive marketing efforts alone! In this case study driven presentation you'll learn how organizations are using traditional direct marketing in tandem with their online efforts to reach new constituents and raise new funds. We'll explore the importance of coordinating both marketing tactics and data management between online and traditional efforts. His chapter "Promoting Your Organization Online" appears in the recently published Fundraising on the Internet, The ePhilanthopyFoundation.org's Guide to Success Online. Tuesday, 3:30 pm
