QIPhysician.com | Quality Performance -
[Cached Version]
Published on: 8/19/2002
Last Visited: 8/10/2003
"Those crucial strategies establish a culture that promotes productivity," says Tom Simmons, the clinic's CEO.Physicians need to understand those four elements and how they relate to their compensation, Simmons explains."We reward physicians for the value of the services they provide," he says."We make sure they understand productivity goals and standards and how the compensation plan works.Above all, we want them to view our reimbursement procedures as fair."A physician who is willing to emphasize productivity can increase his or her income, says Simmons.The physicians are paid based on the volume of work they do or the number of patients they see, he explains."Our physician volume is higher than industry averages, so our reimbursement model is also higher," he notes."Our physicians earn more because they work harder."The emphasis on hard work requires Collom & Carney to recruit physicians who have a work ethic that parallels that of the group, Simmons says.
...
In other words, the physicians work to match resources to production requirements, Simmons says.One of the most significant keys to productivity is the physician compensation formula.Approximately 80% of this formula is based on work units, or the amount of collected revenue each physician generates.The remaining 20% is determined by an even split of department profits after subtracting expenses.Also, the group considers ancillary revenue from laboratory and radiology services as a production credit and accounts for malpractice insurance as a general expense, not as a departmental expense.Malpractice insurance payments can be contentious in a multispecialty group because the rates can vary widely among specialties."Most medical groups consider the issue of who pays whose malpractice insurance to be controversial," Simmons explains.
...
At Collom & Carney, physicians who fail to reach their goals meet with an administrator to discuss the monthly reports, the goals, and the actions the physicians could take to improve their results, Simmons explains.Each January, the executive committee reviews the formulas used for profit distribution and makes adjustments as necessary.Such adjustments help prevent substantial income variations from year to year."We quickly learned that physicians, like everyone else, have an aversion to large swings in income," Simmons says.Staff RetentionRetaining staff is one way to avoid large swings in income, according to Simmons.Because staff retention is an important element of maintaining high production and quality care, the clinic's compensation plan is designed to help the group retain staff over time, he notes."All physicians are employed with the hope that they will retire in the organization," Simmons says."If that is not achieved, the clinic feels both parties have failed to meet their goal."After 20 years, a physician will be vested in the company's stock ownership and pension benefit plans, and each can be significant.The clinic's attrition rate among physicians is only about 5% a year.Attrition among midlevel staff, including nurses, is also low, partly because their compensation is related to productivity and is therefore higher than industry norms, Simmons says."The key to our highly productive corporate culture is that we develop compensation incentives that benefit all our employees, not just doctors," he adds.Such incentives are based on productivity increases and departmental profitability.Midlevel providers not only boost physician productivity, they also improve patient satisfaction, according to Simmons."Initially, our physicians were negative on employing midlevel providers," he says.
...
For Collom & Carney, increasing production is a basic objective, says Simmons.Physicians have the option, for example, of hiring a second nurse to help increase their productivity, he says.The clinic absorbs the cost of one nurse, but the cost of the second nurse is deducted from the individual physician's earnings.The clinic has found that whenever one of its physicians hires an additional nurse, the physician's productivity increases, says Simmons."That seems somewhat counterintuitive, and MGMA studies have shown that increased staffing can increase costs without increasing revenue, but our highest earners make the decision on their own, and invariably, their income goes up," he says. It is no coincidence that the clinic's patient volume is higher than that of MGMA's average for multispecialty groups, and so is its compensation."With an emphasis on productivity, increased compensation falls into place, and with that comes lower attrition, more efficient service, and better medicine," says Simmons.