Jay Simmons

"With more than 15 million tennis players in the United States we have an opportunity to reach a wide audience with a crucial message, and encourage support for this important cause," says Jay Simmons, Sr. business manager of Penn Racquet Sports.

Learn more about the Penn Pink tennis balls at www.pennracquet.com.

"If we want to be a one-stop shop for our customers, tennis balls are an important piece of the overall brand," said Jay Simmons, the company's senior category director, tennis balls and recreational racquets. Simmons, who has spent 16 years in the tennis business, was previously with Head/Penn Racquet Sports before being hired away by Prince earlier this year to help lead its new tennis ball launch. Prince has spent the past year to 18 months evaluating different prototypes. "We've been testing balls like crazy, looking for the right combination of feel, durability and consistency," Simmons said.
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"We're going to take a grass-roots approach and use the Prince tennis academies nationwide to help get the balls out in the market," Simmons said.

"If we want to be a one-stop shop for our customers, tennis balls are an important piece of the overall brand," said Jay Simmons, the company's senior category director, tennis balls and recreational racquets.

Simmons, who has spent 16 years in the tennis business, was previously with Head/Penn Racquet Sports before being hired away by Prince earlier this year to help lead its new tennis ball launch.

Prince has spent the past year to 18 months evaluating different prototypes.

"We've been testing balls like crazy, looking for the right combination of feel, durability and consistency," Simmons said.

"For years, Prince has been an industry leader in bringing quality tennis equipment to the game," said Jay Simmons, Category Director of Tennis Balls & Recreational Racquets at Prince.

Simmons Joins Prince Sports

Prince Sports appointed Jay Simmons to Senior Category Director, Tennis Balls & Recreational Racquets.Simmons will relocate from Phoenix to Prince's Bordentown , N.J. , headquarters with his new position, effective immediately.In his new role, Simmons will be responsible for the launch of Prince into the tennis ball category.In addition, he will lead the product development efforts for key accounts in both tennis and racquetball.Simmons was most recently Senior Business Manager for Head/Penn.

"Jay will be a valuable addition to our executive team with his solid background in the tennis industry coupled with his sales experience," said Howard Lay, VP Product Management at Prince.
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February 07, 2005 - IN THIS ISSUE: Puma's U.S. Sales Vault 39.7% in 4Q04; Louisiana's Supreme Court Rejects Bass Pro TIF; Simmons Joins Prince Sports; Brunswick Corp.