Dr. Fred H. Simmons Jr.

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  www.theparadisehometeam.com/MyHomes.asp?lstPages=1 - [Cached Version]
  Published on: 5/3/2007    Last Visited: 5/3/2007  

  Listing Agent and Office: Fred Simmons, Paradise Coastal Realty, Inc

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  www.pensacolanewsjournal.com/apps/pbcs.dll/article?AID= - [Cached Version]
  Published on: 3/12/2008    Last Visited: 3/12/2008  

  Paradise Inn owner Fred Simmons is seeing many of his long-time New Orleans and Louisiana customers starting to return to the area.
  
  He's excited about the numbers he's seeing at his Pensacola Beach establishment.
  
  "Our advance bookings in January were up 75 percent over January 2007," Simmons said.

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  www.liveinannapolis.com/html/out_of_town.html - [Cached Version]
  Published on: 5/11/2007    Last Visited: 5/11/2007  

  Fred SimmonsParadise Coastal Realty, Inc.29 Via de Luna DrivePensacola FL 32561866-749-3742fsimmons@paradisecoastalrealty.com

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  www.paradisecoastalrealty.com/Pensacola_Beach/Florida/H - [Cached Version]
  Published on: 6/2/2007    Last Visited: 6/2/2007  

  Listing Agent: Fred Simmons

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  www.JenniferMcCrary.com/Investment_Properties/page_1800 - [Cached Version]
  Last Visited: 5/3/2008  

  Listing Agent: Fred Simmons FSimmons@ParadiseCoastalRealty.com

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  www.kaboley.com/dead.htm - [Cached Version]
  Published on: 7/8/2005    Last Visited: 2/19/2007  

  Owner Fred Simmons considers Geronimo's Spirits to be a tribute, but opponents say the name is degrading to the famed warrior and medicine man and plays into the stereotype linking Indians and drinking.

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  AP Wire | 02/11/2004 | Owner ponders renaming... - [Cached Version]
  Published on: 2/11/2004    Last Visited: 2/11/2004  

  Owner Fred Simmons considers Geronimo's Spirits to be a tribute, but opponents say the name is degrading to the famed warrior and medicine man and plays into the stereotype linking Indians and drinking.Geronimo was once imprisoned at nearby Fort Pickens.
  
  "I just don't want anymore disharmony out here," Simmons said Tuesday.
  
  Simmons said the name change could come after summer, when his store has had a chance to show a profit.Beach Spirits, Free Spirits and SRIA Spirits are among the new names he said he is considering.
  
  "It cost me a lot of money to open the store, and I need to get some of my investment back first," he said.
  
  Geronimo's image is painted on the store's marquee, and a limited-edition Andy Warhol print of Geronimo hangs in a room resembling a Fort Pickens prison cell.

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  Beach officials keep eyes on the horizon - [Cached Version]
  Published on: 1/23/2005    Last Visited: 1/23/2005  

  "A lot of locals would rather be out here when the tourists aren't," said Fred Simmons, a real estate investor and entrepreneur on Pensacola Beach."I think it's going to be the season for the locals."
  
  Simmons, owner of Paradise Beach Real Estate among other businesses, is rushing to renovate several of his 12 beach homes and the small Sandpiper Inn in hopes of renting the space to displaced beach dwellers and whomever else is interested.
  
  "I can't wait to get them open," he said, echoing a sentiment expressed by many beach property owners.
  
  He hopes to have two homes -- one with five bedrooms -- ready by February.He said he'll only have 30 to 40 percent of the 100 rentals he manages ready for this summer, however.
  
  Meanwhile, he's buying all the as-is real estate he can find, following a path he started after Hurricane Frederic in 1979.
  
  He believes that within a year, the value of beach property will climb 25 percent and, along with everybody else, that the beach will come back bigger, newer and more expensive than before.

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  Gainesvillesun.com - [Cached Version]
  Published on: 2/11/2004    Last Visited: 2/11/2004  

  Owner Fred Simmons considers Geronimo's Spirits to be a tribute, but opponents say the name is degrading to the famed warrior and medicine man and plays into the stereotype linking Indians and drinking.Geronimo was once imprisoned at nearby Fort Pickens.
  
  "I just don't want anymore disharmony out here," Simmons said Tuesday.
  
  Simmons said the name change could come after summer, when his store has had a chance to show a profit.Beach Spirits, Free Spirits and SRIA Spirits are among the new names he said he is considering.SRIA is the Santa Rosa Island Authority, which manages Pensacola Beach.
  
  "It cost me a lot of money to open the store, and I need to get some of my investment back first," he said.
  
  Geronimo's image is painted on the store's marquee, and a limited-edition Andy Warhol print of Geronimo hangs in a room resembling a Fort Pickens prison cell.

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  Geronimo Protest - [Cached Version]
  Published on: 12/27/2003    Last Visited: 7/7/2004  

  -- Fred Simmons
  ...
  Fred Simmons, the beach developer who owns the establishment, emerged at the stroke of noon to meet with the group.The two sides then exchanged views in conversational tones for about half an hour as television and newspaper representatives looked on, hoping for some excitement.
  
  It was not to be.Instead, the demonstrators and Simmons engaged in a mannerly debate -- really, a low-key discussion -- in the parking lot.
  
  Chris Sewell, age 32, of Pensacola, patiently explained to Simmons that the group considered it "inappropriate" to name a liquor store after an American Indian.
  ...
  Simmons replied that he intended no insult to Geronimo's memory or any other Native American.
  
  "Lots of other kinds of people are alcoholics, too," he pointed out."People around here and in Pensacola, too.The Russians are the worst, I think."
  
  Simmons said he personally has revered Geronimo for many years as a courageous leader of his people.He added that the name he gave the store should be considered a tribute similar to the famous parachutists' cry, "Geronimo!"
  
  The developer also pointed out that he had invested a great deal of money in the image of "Geronimo's Spirits," including signs that front the shop and festoon the interior, a limited edition print of the Apache warrior signed by Andy Warhol, and souvenir T-shirts emblazoned with the chief's image ($15 - with a 10% discount for beach residents).
  
  Everyone had their say.Then, Sewell and the other protesters said they thought Simmons wanted to do the right thing.
  ...
  Simmons, for his part, said he was pleased the protesters listened to his explanation.
  
  Barnum Atmosphere
  
  Onlookers could be forgiven for wondering if P.T. Barnum's ghost rather than the shade of Geronimo has decided to haunt the beach.The protesters were nearly outnumbered by the media and, as Simmons later observed to a companion, he "couldn't buy publicity this good."
  ...
  "I understand Mr. Simmons' concern," Sewell said as the demonstration was winding down.
  ...
  Owner Fred Simmons told the assemblage he is thinking of paying a visit to "the Apache Nation to try and resolve the controversy surrounding his store's name."It was not disclosed what trade goods he may bring with him or how much longer the News Journal will continue to give him free publicity.

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