www.sltrib.com/ci_8121887 -
[Cached Version]
Published on: 1/31/2008
Last Visited: 1/31/2008
"With Alta as the alternative to Cat skiing, there's no Plan B. It's Plan A minus," quipped Drew Simmons, a spokesman for Kelty, a Boulder, Colo.-based manufacturer of outdoor gear from backpacks to tents and regular participant in Outdoor Retailer's winter and summer trade shows at the Salt Palace Convention Center.
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Kelty created a Web page for him - www/myspace.com/kjeltytheviking - to give the public opportunities to win company products by "dressing as a Viking and posting pictures of themselves using Kelty products on field trips," said Simmons, who drew quite a few stares skiing in Viking garb. For Darsie Culbeck of Alaska Mountain Guides, whose offices are in the building housing Albion Grill, the chance to partner with Kelty and the others helps spread word about his company's worldwide activities. As he helped lead Sunday's tour of Alta, another company group was departing for Ecuador.During the year, it is involved in outdoor leadership schools that take students to Mexico and Alaska, as well as climbing trips to places such as Notch Peak in Utah's west desert and the Escalante area of southern Utah. "We're into every kind of adventure program possible," he said, before donning telemark skis to take his media guests to a few of his favorite runs around the resort.