www.newbernsj.com/news/mathews_38318___article.html/vot -
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Published on: 1/31/2008
Last Visited: 2/1/2008
General Manager Bruce Simel said the campaign is a direct response to statistics about North Carolina's voters.
"There are something like a million people here who aren't even registered to vote," Simel said."We feel like we've got to engage more people.We've got to tell them how important  ...
Simel said the campaign won't focus on any particular age group, but will be slightly tailored to each station's audience.
"The stations serve different lifestyle classifications and we want all of our listeners to vote," he said.
Over the next few months, the radio stations will distribute information in communities, detailing how people can register and vote.Disc jockeys will also explain voter registration to listeners and will direct them to a 2008 Election Update Web site, according to a statement from Beasley Broadcast Group.
"We're not at all telling people how to vote or picking any sides," Simel said."We're just trying to get them involved."
"We do a lot to entertain," he said.
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