Joyce R. Shulman

Although not a new concept, it nonetheless is one the company has begun pursuing, said partner Joyce Shulman.

Mangia has started pitching it as a more environmentally friendly way of advertising; although foam cups are cheaper than paper ones, coffee shops, beverage carts and delis can subsidize the cost of paper cups through ads, Shulman said.
...
The firm hasn't lined up any advertisers yet, but the goal is to sign up the first by the end of next quarter, Shulman said.Meanwhile, the agency continues to offer its other signature product: pizza box advertising, for which it just had a campaign for AT&T.Other clients have included Warner Bros., the Showtime cable channel and Sony Pictures.

"To the extent that we can do something to serve the client and have a positive impact on the environment, that will always be our option," Shulman said."That will always be our preference."

Ruderman PR Firm Shows Off

Joyce R. Shulman

Joyce's Business CardJoyce was most recently an attorney with the firm of Parcher, Hayes & Liebman, a renowned entertainment law firm in Manhattan.She holds a Law Degree from St. John's University School of Law and a bachelor's degree in business management from the University of Maryland.

Joyce brings the Rover Group a solid business, administrative and legal background ; she has also worked with several of the most highly regarded law firms in New York City ; has authored several works as a freelance writer and has managed her own women's clothing and accessories company.Rover will reap the benefit of her professional experience and her seemingly limitless energy.

Joyce@RoverDog.com

...
Joyce getting Ginny to pose for the camera.

Joyce ShulmanJoyce Shulman is currently a partner in the Rover Group, Inc., and The Great Hampton Horse Treat Company, Inc.Joyce has built the Rover Group into a successful manufacturer of dog and cat treats, and now she is bringing this expertise to horse treats.She loves to ride and is honing her skills in her spare time on the East End of Long Island.

Before creating new and innovate animal treats, she was an attorney with the firm of Parcher, Hayes & Liebman, a renowned entertainment law firm in Manhattan.In 1989, she obtained a Juris Doctor from St. John's University School of Law where she graduated, Cum Laude.In 1986, she obtained a Bachelor's of Science degree in business management from the University of Maryland School of Business and spent several years working (part-time) in the food service business.

Joyce may be reached by email at Joyce@hamptonhorse.com.