Phillip Shipley

Recently I had a chance to talk to Phillip Shipley, Manager of Web Development at WebEx, who is advertising for a Senior Web Analyst at WebEx Communications.

The position sounds like a good one for two major reasons:WebEx is an international business and the senior analyst would be responsible for world-wide reporting.Phillip says the position targets doing true data analysis more than half the time and they already have a junior analyst on staff to support day-to-day data reporting.The former is nice because it will expose the successful candidate to the nuances of non-U.S. web analytics --- different levels of understanding, different data gathering requirements, different ways of thinking about the online business.The latter is great since it seems like so many analysts spend far too much time doing reporting these days.

According to Phillip, the WebEx web-site is their number one source of leads and everyone in the organization has respect for the power of web analytics.Respect is not a term all web data analysts hear as frequently as they should, in my humble opinion.Good for WebEx!

I asked Phillip for an example of how data analysis was used at WebEx; without pause he provided an excellent answer in which the analysis both reached the company's CEO and created a significant increase in two key metrics for the company.

Recently I had a chance to talk to Phillip Shipley, Manager of Web Development at WebEx, who is advertising for a Senior Web Analyst at WebEx Communications.

The position sounds like a good one for two major reasons:

WebEx is an international business and the senior analyst would be responsible for world-wide reporting. Phillip says the position targets doing true data analysis more than half the time and they already have a junior analyst on staff to support day-to-day data reporting.

The former is nice because it will expose the successful candidate to the nuances of non-U.S. web analytics - different levels of understanding, different data gathering requirements, different ways of thinking about the online business.The latter is great since it seems like so many analysts spend far too much time doing reporting these days.

According to Phillip, the WebEx web-site is their number one source of leads and everyone in the organization has respect for the power of web analytics.Respect is not a term all web data analysts hear as frequently as they should, in my humble opinion.Good for WebEx!

I asked Phillip for an example of how data analysis was used at WebEx; without pause he provided an excellent answer in which the analysis both reached the company's CEO and created a significant increase in two key metrics for the company.