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Published on: 5/31/2008
Last Visited: 7/6/2008
Web Metrics Chapter 10 written by David Artz, Daniel Shields, and Andy King
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Daniel Shields is the chief analyst and co-founder of Wicked Business Sciences in Fort Lauderdale, Florida (WickedSciences.com).His company specializes in developing application measurement technologies to enhance function and increase metrics output from eCommerce web sites.Mr. Shields is frequently sought after for advanced multivariate testing services, strategic personalization analysis, and lab based usability testing.Mr. Shields got his formal introduction to enterprise web analytics through CableOrganizer.com where he is acting manager of eCommerce Initiatives.