Aarti Shetty

If start-ups are to make it out of the lab, they will have to "prove efficacy to highest level," notes Aarti Shetty, an analyst with the medical-device team at Frost & Sullivan, a market research firm.

"ArthroCare's ability to allocate its efforts to ensure the continuity of product and technology development in the market is commendable and has helped the company make its mark in the orthopedic space," Frost & Sullivan's analyst Aarti Shetty concluded.