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Published on: 11/22/2007
Last Visited: 3/6/2009
Yashesh Shethia
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Yashesh Shethia - India
chlorophyll experience consulting
Yashesh Shethia, stepped out of college after three years with a Commerce degree in 1993, realising that he needed a respite from numbers and deciphering balance sheets.
He then joined a Rock n Roll band, went on to becoming a sound engineer then DJ'ed and managed a night club.
In his mid 20's he formed All that Jazz, an entertainment management company.
In the late nineties, All that Jazz merged with Kaleidoscope Events, where he was a director on the board.
2002 saw him go boutique with an experiential marketing company called Tpot, consulting in realm of experiential marketing by creating unique propositions that combined brand speak and live experiences.
For over a year now he is the creative heavy weight ( pun intended ) behind chlorophyll experience consulting (cec) which assists brands come alive through unique experiences.
cec is a part of chlorophyll, India's leading brand & communication consultancy.
He thinks BIG and atypical.
His ideas are often fuelled by his wide repertoire of passions like technology, timepieces, good food, gadgets and fast machines combined with his years in the entertainment and events industry.
Yashesh has worked with brands like the Radisson, ABN AMRO, J&J, Standard Chartered, Pepsi, Shaw Wallace, Diageo, Tata Steel, E&Y, The Oberoi Hotels, GM, British Airways, Hindustan Unilever ...