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Published on: 10/31/2007
Last Visited: 10/31/2007
Pieter Sheth-Voss, Ph.DPharmaceutical Marketing Research Group (PMRG)
Pharmaceutical Marketing Research Group
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Pieter Sheth-Voss, PhDResearch Director, Eidetics
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Pieter Sheth-Voss, PhD is currently Research Director at Eidetics where he conducts quantitative market research and leads new product development.His research focus is descriptively modeling physician treatment decisions, deriving treatment algorithms through qualitative and quantitative primary research and patient chart records.He leads development of Provenance, a software language for visualization, modeling and simulation of patient case and market research data using Bayesian networks.Prior to Eidetics, he managed quantitative research at ZS Associates, where he developed software for sales force territory design and promotion response modeling.Additionally, he developed statistical optimization models for NBC TV at GE Research and global air transportation networks at Logistics.com.He has a doctorate in Decision Sciences and Engineering Systems, a M.S. in Operations Research and Statistics from Rensselaer Polytechnic Institute, and a B.S. in Mechanical Engineering from the University of Illinois at Urbana-Champaign.