Peter Sheldon

The judges for the 2006 Brass Ring Awards were Richard Ardito, Associate Creative Director - BBDO (New York); Stephanie D'Ambra, Creative Services - MTV (New York); Shane Diver, Art Director - GSD&M (Austin, TX); Chris Jacobs, Creative Director - The Martin Agency (New York); Tom Remiszewski, VP Programming and Marketing - CBS Television Stations (New York); Dennis Ryan, Chief Creative Director - Element 79 (New York); and Peter Sheldon, Advertising Professor - University of Illinois (Peoria, IL); and Rob Sweetman, Rethink Advertising (Vancouver, BC).

The American Advertising Federation of Central Illinois presented the awards Feb. 29 in Springfield, Ill. All five are students in the Department of Advertising, and their work was produced in an advanced creative course taught by faculty member Peter Sheldon.
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Bill Berry, Jason Chambers, Leon Dash, Matt Ehrlich, Steve Hall, Walt Harrington, Bob Hays, Steve Helle, Mitch Kazel, Jean McDonald, Diana Mincyte, Claudio Moreira, Michelle Nelson, John Paul, Jay Rosenstein, Peter Sheldon, Lex Tate, Jeff Unger and Ron Yates

"It's the second Super Bowl," said Peter Sheldon, professor of advertising at the University of Illinois in Urbana.
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Mr. Sheldon said that is hardly surprising, considering advertisers now use TV commercials to help drive the show's largely female audience to their Web sites. Mr. Sheldon acknowledged that the Oscars are often compared to the Super Bowl, but he said viewers do not tune in to see Academy Awards commercials in the same way they do for ads during the game."It's the bathroom factor: 'Here comes the ads, let's go,' " Mr. Sheldon said.

Peter SheldonLecturer sheldon@uiuc.edu(217) 333-0618

Peter Sheldon, Lecturersheldon - at - illinois.edu | 217-333-0618

The judges for the 2006 Brass Ring Awards were Richard Ardito, Associate Creative Director - BBDO (New York); Stephanie D’Ambra, Creative Services - MTV (New York); Shane Diver, Art Director - GSD&M (Austin, TX); Chris Jacobs, Creative Director - The Martin Agency (New York); Tom Remiszewski, VP Programming and Marketing - CBS Television Stations (New York); Dennis Ryan, Chief Creative Director - Element 79 (New York); and Peter Sheldon, Advertising Professor - University of Illinois (Peoria, IL); and Rob Sweetman, Rethink Advertising (Vancouver, BC).

Peter S. Sheldon, University of Illinois

The judges for the 2006 Brass Ring Awards were Richard Ardito, Associate Creative Director , BBDO (New York); Stephanie D,Ambra, Creative Services , MTV (New York); Shane Diver, Art Director , GSD&M (Austin, TX); Chris Jacobs, Creative Director , The Martin Agency (New York); Tom Remiszewski, VP Programming and Marketing , CBS Television Stations (New York); Dennis Ryan, Chief Creative Director , Element 79 (New York); and Peter Sheldon, Advertising Professor , University of Illinois (Peoria, IL); and Rob Sweetman, Rethink Advertising (Vancouver, BC).