Mr. Andy Sheldon

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  www.hsni.com/management.cfm?bioID=21275 - [Cached Version]
  Published on: 9/14/2008    Last Visited: 9/14/2008  

  Andrew SheldonHSN, Inc. - Management
  ...
  Andrew Sheldon
  
  Senior Vice President of Television & Executive Creative Director, HSN
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  Andrew SheldonA leader in the radio and television industry for more than 20 years, Andrew Sheldon was appointed Senior Vice President of Television at HSN in late 2006.In this position, Mr. Sheldon plays a critical role in the transformation of the look, tone and feel of the multichannel retailer's television broadcast.
  
  Mr. Sheldon is responsible for talent development, guest and partner on-air training, on-air production development, all aspects of television production, and broadcast engineering.He also oversees the production of video content and creative elements on HSN.com, as well as all partner video productions produced around the world.
  
  In 2007 Mr. Sheldon was given the additional responsibility of Executive Creative Director, providing leadership and vision to all creative assets, including advertising, branding and all promotional material.His creative vision earned HSN national awards for spots that aired on broadcast television across the country, which he executive produced and directed.
  
  Mr. Sheldon has 10 years of retail television experience in the United Kingdom, ranging from television presenter to broadcasting head.Before joining HSN, Mr. Sheldon served as Head of Broadcasting for iBuy TV, an interactive, multi-format auction television channel based in London that he created.
  
  Prior to iBuy, Mr. Sheldon worked with Auction World TV, an interactive, dynamic and fixed-price shopping channel based in London.He joined the network as Senior Presenter and quickly advanced to Head of Broadcasting, where he orchestrated an extensive overhaul of all aspects of the network's television broadcast.Working closely with the merchandising department, he successfully increased product turnover and margin by 60% in just six months.
  
  Before joining Auction World, Mr. Sheldon held on-air duties with top U.K. television and radio outlets including Shop! shopping channel, Heart 106.2, Capital Radio, and Power FM.In the mid-1980s, he became a household name throughout England and parts of Europe as the highly engaging television host for 'Fun Factory,' a top-rated children's Saturday morning TV show broadcast throughout the U.K. and Europe via SKY Channel.
  
  A native of London, England, Mr. Sheldon currently resides in Tampa, Florida.

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  www.hsni.com/management.cfm?bioID=21275&CategoryID=1811 - [Cached Version]
  Published on: 9/14/2008    Last Visited: 9/14/2008  

  Andrew SheldonHSN, Inc. - HSN Executives
  ...
  Andrew Sheldon
  
  Senior Vice President of Television & Executive Creative Director, HSN
  ...
  Andrew SheldonA leader in the radio and television industry for more than 20 years, Andrew Sheldon was appointed Senior Vice President of Television at HSN in late 2006.In this position, Mr. Sheldon plays a critical role in the transformation of the look, tone and feel of the multichannel retailer's television broadcast.
  
  Mr. Sheldon is responsible for talent development, guest and partner on-air training, on-air production development, all aspects of television production, and broadcast engineering.He also oversees the production of video content and creative elements on HSN.com, as well as all partner video productions produced around the world.
  
  In 2007 Mr. Sheldon was given the additional responsibility of Executive Creative Director, providing leadership and vision to all creative assets, including advertising, branding and all promotional material.His creative vision earned HSN national awards for spots that aired on broadcast television across the country, which he executive produced and directed.
  
  Mr. Sheldon has 10 years of retail television experience in the United Kingdom, ranging from television presenter to broadcasting head.Before joining HSN, Mr. Sheldon served as Head of Broadcasting for iBuy TV, an interactive, multi-format auction television channel based in London that he created.
  
  Prior to iBuy, Mr. Sheldon worked with Auction World TV, an interactive, dynamic and fixed-price shopping channel based in London.He joined the network as Senior Presenter and quickly advanced to Head of Broadcasting, where he orchestrated an extensive overhaul of all aspects of the network's television broadcast.Working closely with the merchandising department, he successfully increased product turnover and margin by 60% in just six months.
  
  Before joining Auction World, Mr. Sheldon held on-air duties with top U.K. television and radio outlets including Shop! shopping channel, Heart 106.2, Capital Radio, and Power FM.In the mid-1980s, he became a household name throughout England and parts of Europe as the highly engaging television host for 'Fun Factory,' a top-rated children's Saturday morning TV show broadcast throughout the U.K. and Europe via SKY Channel.
  
  A native of London, England, Mr. Sheldon currently resides in Tampa, Florida.

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  www.hsn.com/andrew-sheldon-bio_at-4676_xa.aspx?nolnav=1 - [Cached Version]
  Published on: 9/13/2008    Last Visited: 9/13/2008  

  Andrew Sheldon Senior Vice President of Television & Executive Creative Director, HSN
  ...
  Andrew SheldonSenior Vice President of Television & Executive Creative Director, HSN
  ...
  Andrew SheldonA leader in the radio and television industry for more than 20 years, Andrew Sheldon was appointed Senior Vice President of Television at HSN in late 2006.In this position, Mr. Sheldon plays a critical role in the transformation of the look, tone and feel of the multichannel retailer's television broadcast.
  
  Mr. Sheldon is responsible for talent development, guest and partner on-air training, on-air production development, all aspects of television production, and broadcast engineering.He also oversees the production of video content and creative elements on HSN.com, as well as all partner video productions produced around the world.
  
  In 2007 Mr. Sheldon was given the additional responsibility of Executive Creative Director, providing leadership and vision to all creative assets, including advertising, branding and all promotional material.His creative vision earned HSN national awards for spots that aired on broadcast television across the country, which he executive produced and directed.
  
  Mr. Sheldon has 10 years of retail television experience in the United Kingdom, ranging from television presenter to broadcasting head.Before joining HSN, Mr. Sheldon served as Head of Broadcasting for iBuy TV, an interactive, multi-format auction television channel based in London that he created.
  
  Prior to iBuy, Mr. Sheldon worked with Auction World TV, an interactive, dynamic and fixed-price shopping channel based in London.He joined the network as Senior Presenter and quickly advanced to Head of Broadcasting, where he orchestrated an extensive overhaul of all aspects of the network's television broadcast.Working closely with the merchandising department, he successfully increased product turnover and margin by 60% in just six months.
  
  Before joining Auction World, Mr. Sheldon held on-air duties with top U.K. television and radio outlets including Shop! shopping channel, Heart 106.2, Capital Radio, and Power FM.In the mid-1980s, he became a household name throughout England and parts of Europe as the highly engaging television host for "Fun Factory," a top-rated children's Saturday morning TV show broadcast throughout the U.K. and Europe via SKY Channel.
  
  A native of London, England, Mr. Sheldon currently resides in Tampa, Florida.

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  www.hsn.com/hsn-executive-team_at-4661_xa.aspx?nolnav=1 - [Cached Version]
  Published on: 9/13/2008    Last Visited: 9/13/2008  

  Andrew Sheldon
  ...
  Andrew SheldonSenior Vice President of Television & Executive Creative Director, HSN

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  www.hsni.com/management.cfm - [Cached Version]
  Published on: 9/14/2008    Last Visited: 9/14/2008  

  Andrew Sheldon
  ...
  Andrew Sheldon
  
  Senior Vice President of Television & Executive Creative Director, HSN

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/w - [Cached Version]
  Published on: 11/8/2007    Last Visited: 11/8/2007  

  customers," says Andy Sheldon, Senior Vice President of Television for HSN.

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  www.waynescotlukas.com/forum/index.php?topic=3006.0 - [Cached Version]
  Last Visited: 12/10/2007  

  "Mindy had a vision of the brands she wanted," said Andy Sheldon, senior vice president of television at HSN, who arrived in December from iBuy in the U.K., and was charged with overhauling HSN's on-air image.
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  Sheldon hired Oscar Blandi, who sells his products on HSN, to update the hosts' hairstyles.
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  "We're working on various concepts and formats," Sheldon said.

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  www.hsni.com/releasedetail.cfm?ReleaseID=327247 - [Cached Version]
  Published on: 5/21/2008    Last Visited: 9/14/2008  

  Leading the charge with a distinct eye for talent and unique content, Andy Sheldon, Senior Vice President of Television and Executive Creative Director and "HSN Today" Lead Director, is "pleased with the new programming, talent and graphics package in place" and feels this show will be a "runaway hit with viewers."

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  www.inc.com/magazine/20080701/battle-of-the-network-all - [Cached Version]
  Published on: 6/27/2008    Last Visited: 6/27/2008  

  The $3 billion, 4,000-employee company now aims to entertain and educate rather than simply "take customers to the till" -- Andy Sheldon's description of the network's former hard-sell approach.Sheldon, HSN's senior vice president of television, says part of the network's appeal derives from the personal styles of its guest presenters, many of them entrepreneurs representing their own brands and businesses."They are passionate, they are experts, and they connect with the audience," he says.

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  HSN.com - [Cached Version]
  Published on: 11/8/2007    Last Visited: 5/12/2008  

  "James Taylor's music and endearing personality transcend generations of loyal fans and we have no doubt that includes HSN's broad range of customers," says Andy Sheldon, Senior Vice President of Television for HSN.

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