Mara Shelby

Mara ShelbyChief Research Officer and Senior Vice PresidentGREENFIELD ONLINE

Mara ShelbyChief Research Officer and Senior Vice PresidentGREENFIELD ONLINE

07/01/02 - Mara Shelby has left her position as the chief research officer at Greenfield Online to join Target Research Group as senior vice president.Known best for her work in Internet research while at Greefield, Shelby's stated reason for hiring on with Target is that the firm offers its clients a multi-channel approach.

"Target allows me to offer my clients the full gamut of research options," she said.

Mara Shelby has left her position as the chief research officer at Greenfield Online to join Target Research Group as senior vice president.Known best for her work in Internet research while at Greefield, Shelby's stated reason for hiring on with Target is that the firm offers its clients a multi-channel approach.

"Target allows me to offer my clients the full gamut of research options," she said."While I'm sure some of you think of me as the 'Queen of Internet Research,' I want to be able to offer you the best research solution - regardless of delivery system."

Toronto-based Mansfield Communications has opened an office in New York, marking its first expansion into the United States market.

Mara Shelby -- Senior Vice President and Chief Research Officer

Mara Shelby was promoted to Senior Vice President and Chief Research Officer on May 25 , 2001 and now oversees both the client development and client service functions at Greenfield Online.This client-focused organizational structure aims at promoting long-term client relationships and taps into the potential synergies that exist when service and sales teams work together.Mara joined the company in 1999 as Vice President for Client Development - Eastern Region.She has more than 25 years of strategic marketing and marketing research experience , including extensive experience in consumer and business-to-business research , particularly in the areas of consumer goods , pharmaceuticals , Internet based corporations , M&As , IPOs , and high tech ( channel and enterprise ).She has designed and executed both quantitative and qualitative research internationally.Prior to joining Greenfield Online , Mara was president of The Falconwood Group , which she founded after spending eight years as president of Chelsea Research Group and Chelsea Consulting , a marketing consulting firm.She has also held positions at Interbrand , Hill & Knowlton , BBD&O , Admar Research , Data Development , Market Facts , and American Express.

Want to contact Mara.Reach her at mshelby@greenfield.com.

Susan Rosovsky--Senior Vice President ,Research Operations

WILTON, Conn. (May 31, 2001) - Greenfield Online CEO Dean Wiltse today announced a new customer-focused sales and services strategy and the promotion of Mara Shelby to Senior Vice President and Chief Research Officer to lead this new alignment.Shelby of Wingdale, N.Y., had been a Vice President with Greenfield Online since April of 1999.She also was named a member of the company's Operating Committee.

This – and other staffing changes being announced – are the first phase of Wiltse's 100-day plan for the company since he became CEO on April 30.Shelby will head four teams comprised of dedicated client development and client service professionals to provide seamless service and promote stronger business relationships."This phase of the plan sets up a structure that provides for clear accountability, which will yield, not only high quality products and services, but also an increasing level of client satisfaction needed to grow our business," Wiltse explains.

The custom research part of Greenfield Online's business had been organized into separate sales and services departments.

He adds that the new organization structure is aimed at bringing the right focus to each of the company's three core competencies - custom marketing research; infrastructure/outsourcing of online research services and business information solutions focused on selling non-competitive, incremental business driven by our proprietary technologies, principally QuickTakeSM, a survey tool Greenfield Online has developed as an Application Service Provider (ASP).

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Shelby has more than 25 years of marketing and marketing research experience and has worked for Interbrand, Market Facts and BBD&O.She was president of Chelsea Research and The Falconwood Group.

Additional Promotions

To Vice President – Custom Research: