BHERC - Profiles in Excellence -
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Published on: 11/3/2003
Last Visited: 2/28/2006
KEVIN SHELBY,SR. VP, THEATRICAL MARKETING,
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After some 14 years of hard work and perseverance, Kevin Shelby is enjoying well-earned rewards as a head of the multifaceted marketing team that played an integral role in the Academy Award-winning run of the "Lord of the Rings" trilogy, which won 11 golden Oscars this year.In his role as senior vice president of Theatrical Marketing for New Line Cinema, Shelby finds himself faced with a wide range of marketing challenges in managing a variety of departments, including publicity, field and street promotions, interactive/online media, creative advertising, and talent and filmmaker relations.The busy young executive also contributes to the studio's strategies in promoting new releases.During his five-year stint with New Line Cinema, Shelby has promoted a number of highly successful films, such as "Rush Hour 2," "Austin Powers in Goldmember," "Elf," "Freddy vs.Jason," "The Texas Chainsaw Massacre," and, of course, the "Lord of the Rings" trilogy.Prior to coming to New Line Cinema, Shelby honed his skills as vice president, Creative Advertising for Artisan Entertainment, where he promoted the independent hit film, "The Blair Witch Project."Shelby also served as director, Audio/Visual Advertising, for MGM, where he was instrumental in resurrecting the James Bond franchise with "Goldeneye" and "Tomorrow Never Dies."Shelby began his career at Sony Pictures as a manager in print advertising, where he contributed to the promotions of "A League of Their Own," "Bram Stocker's Dracula," and "A River Runs Through It."Ironically, the motion picture industry wasn't Shelby's first career choice, he says.In fact, he "did a lot of soul-searching"-for almost 10 years after graduating from Chapman College-and worked as a bartender, a FedEx courier and an executive courier before opting for the motion picture business.He finally "got serious, and asked, 'what am I going to do with my life?"To find out what career might best suit him, Shelby took an aptitude test."It boiled down to, in terms of my interests, being a school teacher or a film producer," Shelby recalls."So, I pursued the film industry, not knowing what I wanted to do."Shelby has been married to wife, Carol, for 10 years.They have two daughters, Tyler, 9, and Tristan, 6. In a recent interview, Shelby reviewed his career and his goals.
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