Bill Sheine

Bill SheineVice President, AdvertisingThe Great Atlantic & Pacific Company of Canada Limited

Bill SheineVice President, AdvertisingThe Great Atlantic & Pacific Company of Canada Limited

Bill SheineVice President , AdvertisingThe Great Atlantic & Pacific Company of Canada Limited

We are delighted to be working with Optimal on this Canadian test installation , said Bill Sheine , a spokesman for Great Atlantic and Pacific Co. of Canada , which owns Dominion.

We believe that this self-checkout system ( known as Express Yourself at A&P/Dominion ) will provide a speedier alternative to traditional express lanes.This initiative complements today's busy lifestyles and consumers' comfort with self service..

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The time had come to measure , says Bill Sheine , former VP of advertising and now a consultant for grocery chain A&P.There were no means for us to effectively measure distribution and we had to go on the merits of distributors.And while many of them are good and perform their own audits , to me it was always suspect because you were allowing the person you were doing business with to provide you with the information..In other words , it's like asking the sales clerk if the outfit you're trying on looks good on you.

When you look at the rest of the media industry , radio and television and magazines , everyone has [ independent ] measurement in place , says Guus Sevink , manager , print media planning , for Toronto-based retailer Sears Canada.But the flyer industry does not , and with so much money being spent in this part of the advertising business , it was about time the industry was recognized as a professional service..