Mr. Scott Sheinberg

• 
  ww1.adforum.com/preview/subscriber/personnel.asp?ID=435 - [Cached Version]
  Published on: 11/1/2007    Last Visited: 11/1/2007  

  Mr. Scott Sheinberg / EVP, Chief Creative Officer

• 
  www.atlantaadclub.org/aboutUs/memberDirectory.asp?where - [Cached Version]
  Published on: 7/4/2003    Last Visited: 7/4/2003  

  Scott Sheinberg Exec Creative Director WestWayne

• 
  www.creativityatlanta.org/aboutUs/memberDirectory.asp?w - [Cached Version]
  Published on: 8/22/2003    Last Visited: 12/4/2006  

  Scott Sheinberg Executive Creative Director WestWayne

• 
  Ad Council : News Detail - [Cached Version]
  Published on: 3/8/2005    Last Visited: 7/29/2008  

  "The beauty of the campaign was not just to urge young adults to 'do' something, but rather to 'fight' something, said Scott Sheinberg Executive Vice President, Chief Creative Officer at WestWayne.

• 
  Brandweek.com - [Cached Version]
  Published on: 4/19/2005    Last Visited: 4/19/2005  

  Pearce, 37, will report to Scott Sheinberg, WestWayne's chief creative officer.

• 
  Creative Chief Leaving WestWayne - [Cached Version]
  Published on: 10/6/2008    Last Visited: 11/15/2002  

  Scott Sheinberg, who was promoted to executive creative director in June, will replace him.
  
  Sheinberg will be replaced by Stephen Baer on December 16.

• 
  December 2000 / Storyboard : Home Away from Home - [Cached Version]
  Published on: 8/16/2002    Last Visited: 8/16/2002  

  "Denny's perceived weakness was actually its strength," says Scott Sheinberg, creative director at WestWayne Inc., the Tampa, Fla.-based agency that won the Denny's account earlier this year."They don't try too hard.You are not rushed in and rushed out; you're comfortable.Why should they try to be anyone else?"
  
  These perceptions, garnered from in-person and online focus groups, led Spartanburg, S.C.-based Advantica Restaurant Group Inc., Denny's parent company, to approve a new brand-building campaign.New commercials focus more on the customer and less on the Grand Slam breakfast or limited-time offers that have been the bread and butter of the $2.1 billion chain for years.
  ...
  "Everybody else is shouting with product offers, so much so that customers are not even listening anymore," adds Sheinberg."This is so different than what everybody else is doing, it stands out."
  
  Mixed Reviews
  
  Despite the homey goodness of the new campaign, and Denny's 6 percent increase in systemwide sales over the past year, the giant chain has drawn some criticism for the spots.With Denny's name still synonymous to many with racial discrimination, the fact that the first family shown in the spots is African-American seems obvious in its efforts to prove otherwise.

• 
  Global Diversity @ Work - Global News, July 2000 - [Cached Version]
  Published on: 7/1/2000    Last Visited: 5/18/2006  

  "The campaign definitely has a kind of nostalgic yearning," said Creative Director Scott Sheinberg.
  ...
  "I don't think we really thought about it," Sheinberg said.
  
  WestWayne decided to pitch Denny's as a refuge for harried families, trying to enhance the chain's image as a cozy, if unhip, place to eat."The way life is so busy now, it's hard to get that time," Sheinberg said.
  ...
  "Their stuff has been a little scattered," Sheinberg said.

• 
  News - Create Magazine - [Cached Version]
  Published on: 4/19/2005    Last Visited: 6/12/2005  

  Pearce, 37, will report to Scott Sheinberg, WestWayne's Chief Creative Officer, who has been commuting between the agency's Atlanta and Tampa offices during the six-month search.

• 
  Pearce to Leave CD Role at Fallon - [Cached Version]
  Published on: 10/6/2008    Last Visited: 4/20/2005  

  Pearce, 37, will report to Scott Sheinberg, WestWayne's chief creative officer.
  ...
  Sheinberg is based at the shop's Tampa, Fla., office and has been commuting to the Atlanta facility for the past six months, the shop said.
  ...
  Scott SheinbergDonerMcCann Erickson

Page:  1 2