Rosalie Sheffield

Digital Metro-polis of Denver named Rosalie Sheffield an ac-count manager in the Boulder office of the interactive agency.She previously was a regional sales manager for MacroSystem US, overseeing video editing equipment sales throughout the central United States and Canada. Digital Metropolis has print, video, interactive CD-ROM, DVD and Web production capabilities.

Sheffield joins People Pr...
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Rosalie Sheffield People Productions has hired Rosalie Sheffield as Business Development Manager for video production and digital media projects.Sheffield has been an editor for CNN Headline News and for two ABC affiliates, and she worked as regional sales manager for Casablanca Video Editing Systems.She is a graduate of Emerson College in Boston and the Music Marketing Program at the Art Institute of Atlanta.

Rosalie Sheffield has been hired by Digital Metropolis of Denver to work in Boulder as the account manager responsible for generating new business throughout northern Colorado.Sheffield was a regional sales manager for MacroSystem US, in which position she was responsible for overseeing video editing equipment sales in the central U.S. states and Canada. (303) 292-4692.

Tool Studios has been hired by Chico's to design its quality control manual so that vendors can use it electronically.Tool Studios has also been hired by Dynamic Design and Manufacturing Inc. of Niwot to design sales collateral as the first step in the company's image development process and by Mock Realty in Boulder to redesign its company identity and apply it to business cards and sales and advertising collateral. (303) 652-8353.

Photo Craft Laboratories was chosen by Spyder Active Skiwear of Boulder to produce all of its trade show graphics again this year. (303) 442-6410.

Studio Signorella, a Boulder design firm, has completed the redesign of the informational Web site for Airshow Mastering Inc., a national sound mastering company with studios in Boulder and Springfield, VA. (303) 449-5382.

Rosalie Sheffield, People Productions Business Development Manager, with key members of Boulder Community Hospital

"The demand for DVD duplication in Boulder County has increased dramatically in the past year," said Rosalie Sheffield, business development manager."As more and more customers own DVD players, companies will need to make sure they produce their content for these customers."

Ending years of outsourcing from outside vendors, People Productions invested in a fully automated, in-house production facility in 2002 to maintain quality control and to offer customers better turnaround time.So far, the company has duplicated more than 10,000 DVDs using a DVD burner, which it acquired from Disc Robotics in the fourth quarter of 2002.The duplicator allows for handling multiple projects the same time and can also duplicate audio CDs and CD-ROMs.

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People Productions recorded a revenue growth of 25 percent in 2001-02 and anticipates a 10 percent to 15 percent rise in revenue by year end, Sheffield said.She attributed the company's steady growth, in the midst of a sluggish economy, to its 15-year industry presence and the reputation it enjoys among its customer base.

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Corporate clients prefer DVDs because of their flexibility, superior video and audio quality, customized navigation and an interactive menu that allows multiple camera angles and multiple languages, among other features, Sheffield said.

Aside from corporate clients, more and more individual consumers also approach People Productions for duplicating raw footage from camcorders and videotapes to DVD.

"Consumers frequently bring us important family videos, like weddings, to transfer to DVD, knowing they will last much longer than on tape," Sheffield said.DVDs have an extended shelf life of up to 100 years, she said.

DVD duplication is catching on in popularity also because of its low costs in comparison to VHS technology.Aside from being cheaper to duplicate in bulk quantities, DVDs also translate into reduced shipping costs due to being lighter and smaller than videotapes.

The company's DVD duplication rates vary from $45 for a one-hour video transferred to DVD to around $7 per DVD for orders touching 250.For clients who require a combination of DVD duplication, production, encoding and authoring, the company offers a package price, which reflects more profit on the production end than on the duplication side, Sheffield said.

"We're very competitive, and strive to be reasonable," she said."Periodically, we check pricing around the country and adjust ours if we see a notable difference, like a certain niche where prices are dropping.Because we do a large volume of business with our suppliers, we get substantial discounts which we pass along to our customers."