Last Update on 11/30/11
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Business Profile of:

Value Based Marketing Forum Ltd
58 Harvard Road
Chiswick, London W4 4ED
United Kingdom

Company Description: We are dedicated to helping clients maximise the value of brand strategy and marketing investment. From our inception in 1989 we have provided experienced analysts... more

Prof Robert Shaw

Director

Phone

Local Address: London, United Kingdom

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Results found for this person at Intelius.com

Robert Shaw's Professional Background

Employment History

Cass Business School
Accenture LTD

Education

MSc , Operational Research
Brunel University
PhD , Nuclear Physics
Cambridge University
1st Class Honours , Advanced Physics
Cambridge University

Biography

Robert has worked as a consultant for 20 years, following a successful career in commerce.  He has advised senior executives and boards of many major companies, including Accenture, Barclays, BOC, BP, IBM, Unilever and Manchester United.  His work to chart IBM's future, for Sam Palmisano in the mid 1990s, helped rebuild IBM's leadership in innovation and growth.  

When he is not consulting, he researches, writes and speaks about marketing accountability and payback.  His most recent book, Marketing Payback (2005, FT Prentice Hall) was voted top marketing book of 2005 by the Chartered Institute of Marketing.

He is married with 3 children.