KalingaTimes.com: 'Tata name helped clinch Jaguar deal' -
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Published on: 4/7/2008
Last Visited: 8/30/2009
Finally, it was one of the key factors that led to a successful completion of the Jaguar and Land Rover deal," said Chandrika Shah.
Based in Mumbai, Chandrika is country representative in India for The British Midlands that promotes business relations with the region, with seven branches worldwide, including four in the US , and one each in India , Australia and Japan . The Jaguar and Land Rover plants are located in The British Midlands region.
"The Tatas displayed a very deep and mature understanding with the employees of Ford.
The Tatas also enjoyed a close relationship with the influential Warwick Manufacturing Group here, headed by Kumar Bhattacharya, long before this deal had been planned which helped," she added.
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Though Chandrika could not provide the quantum of investments by Indian companies, she said that so far they have helped create around 1,500 jobs in that region.
The main cities in the picturesque region with a salubrious climate include Birmingham , Nottingham, Leicester, Worcester and Northampton .
She explained the major strengths of The British Midlands are the automotives, aerospace and aviation, components, research and development, information technology (IT), pharma and biotechnology, rail, logistics, financial and business services, environmental technology and foods and beverages.
"I feel that now the higher end of technology could be our prime focus, given India 's high levels of technical capabilities.
It's time the Indians thought of going global by collaborating with companies in the UK and other places," Chandrika said.
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