Dr. Kathleen Seiders

• 
  wbztv.com/topstories/local_story_327203830.html - [Cached Version]
  Published on: 11/24/2007    Last Visited: 11/24/2007  

  "Most of it is about creating a kind of mood in the shopper that makes them stay in the store longer," said Boston College marketing professor Kathleen Seiders.
  ...
  "This kind of merchandizing really forces a decision from a consumer," Seiders said.

• 
  cbs2chicago.com/holidays/mind.games.shopping.2.611040.h - [Cached Version]
  Published on: 10/11/2008    Last Visited: 12/20/2007  

  "Most of it is about creating a kind of mood in the shopper that makes them stay in the store longer," Boston College marketing professor Kathleen Seiders told CBS station KDKA-TV in Pittsburgh.
  ...
  "This kind of merchandizing really forces a decision from a consumer," Seiders said.
  ...
  "Most of it is about creating a kind of mood in the shopper that makes them stay in the store longer," Boston College marketing professor Kathleen Seiders told CBS station KDKA-TV in Pittsburgh.

• 
  www.connectnewzealand.com/Section?Action=View&Section_i - [Cached Version]
  Published on: 2/17/2007    Last Visited: 6/27/2008  

  Writing in Sloan Management Review , Kathleen Seiders of Boston College and Leonard L. Berry of Texas A&M list four reasons business needs to be doing something about the rising rate of obesity.

• 
  'New England groceries hear Wal-Mart's footsteps' -... - [Cached Version]
  Published on: 11/17/2002    Last Visited: 11/17/2002  

  Wal-Mart has no choice but to expand in the densely populated and wealthy Northeast, said Kathleen Seiders, a Babson College professor who follows the grocery industry.
  
  "They have to be everywhere," she said."If you look at this as a $230 billion company, in order to maintain their stock price, they have to grow.When you start to look at what 8 percent growth on $230 billion is, that's enormous."
  
  Still, New England is not naturally fertile ground for Wal-Mart's model.
  
  Land and labor are expensive, and support is strong for unions, which Wal-Mart doesn't allow.
  ...
  "Yankees are oblivious to Wal-Mart's effect on the rest of the world," said Seiders, the Babson professor.
  
  Copyright 2000 Associated Press.All rights reserved.This material may not be published, broadcast, rewritten, or redistributed.

• 
  9&10 News:  Shoppers Banned (7/14/2003) - [Cached Version]
  Published on: 7/14/2003    Last Visited: 7/15/2003  

  Boston College professor Kathleen Seiders said many stores now track customer spending, but customer evictions are rare. (Copyright 2003 by The Associated Press.All Rights Reserved.)

• 
  Ads target aging boomers -- The Washington Times - [Cached Version]
  Published on: 6/7/2001    Last Visited: 6/14/2001  

  They're a very status-conscious group and purchasing is a form of self-expression , said Kathleen Seiders , a marketing professor at Babson College in Wellesley , Mass. They're They're very comfortable with products that are more cutting-edge or fashion-forward or more stylish..Some of this marketing might seem a little frivolous or intended only to make money off baby boomers' insecurities or vanity.But for some boomers , products to help them cope with getting older have nothing to do with a cutting edge -they've changed their lives for the better.

• 
  Airline safety...Ripken gets cable deal...Banned... - [Cached Version]
  Published on: 7/13/2003    Last Visited: 7/14/2003  

  Boston College professor Kathleen Seiders said many stores now track customer spending, but customer evictions are rare.

• 
  Association for Consumer Research - [Cached Version]
  Published on: 4/5/2006    Last Visited: 3/21/2008  

  by Kathleen Seiders, Boston College

• 
  Augusta Chronicle - Sisters banned from Filene's... - [Cached Version]
  Published on: 7/14/2003    Last Visited: 7/14/2003  

  Kathleen Seiders, an associate professor of marketing at Boston College, said many retail stores have begun tracking customer spending.Customers with high return rates may cut into profits because there is a high cost to servicing them, she said.
  
  This becomes more significant as retailers' profit margins drop in bad economic times.
  
  "Balancing low profit margins and customer service levels is problematic, to say the least," she said.
  
  Because they are private property, stores may evict customers, and are not required to sell to every willing buyer.
  
  Evictions are rare, however, partly because they bring about "bad publicity and bad feelings," Seiders said.

• 
  Boston Globe Online / Business / Filling a niche - [Cached Version]
  Published on: 3/22/2002    Last Visited: 3/22/2002  

  Kathleen Seiders, a professor who was part of a Babson College team that studied the chain a few years ago, said Kohl's takes some business away from Sears, Roebuck and Co. and J.C. Penney Co.
  
  "Kohl's also gets some Target customers to trade up to brand-name fashions," she said.
  
  Target, a self-described upscale discounter that seeks to project an image of cheap chic with its private-label clothing, said it coexists nicely with Kohl's.

Page:  1 2 3 4 5