Bruce Seeley

Bruce Seeley, Native Eyewear's Director of Sales stated, "We are extremely happy that our partnership with REI is growing so rapidly.When you consider that we started with just 8 stores last spring, it just reinforces how fast our products sell-through."

Seeley continues, "Our 'All Sports All Polarized' niche, along with our unbeatable Lifetime Warranty, has really differentiated us from the competition.

PLUMRIVER TECHNOLOGY APPOINTS BRUCE SEELEY TO INDUSTRY ADVISORY BOARD

E-BUSINESS COMPANY ATTRACTS TOP EYEWEAR INDUSTRY EXECUTIVE

Salisbury, Mass. - October 24, 2001 – PlumRiver Technology, Inc., a provider of e-business software and service solutions to consumer goods manufacturers, announced today the appointment of Bruce Seeley to its Board of Advisors.Seeley, who is director of marketing and sales for Native Eyewear, is a leading expert in the area of sport-specific eyewear and accessories.

Seeley joins nine other industry executives from companies such as Timberland, Wilson Sporting Goods, Converse, MVP Sports, and OVO Helmets, who have been enlisted by PlumRiver Technology to provide valuable market expertise in footwear, eyewear, apparel and sporting goods.

"Seeley is at the top of his field, bringing to PlumRiver a depth and breadth of experience in the eyewear and accessories market that is unsurpassed by others," says Henry White, CEO of PlumRiver Technology.
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"My involvement with PlumRiver comes at a critical time for the eyewear industry, which is awash in a surge of competitive pressures brought about by advancement of technology," says Bruce Seeley, "Now more than ever there is a need to build better and more profitable relationships with independent retailers, and PlumRiver's e-business solution is the answer."

Seeley brings more than 20 years of business, sales, management and product marketing experience to PlumRiver.Presently, he serves as director of marketing and sales for Native Eyewear, the leading US designer, marketer and distributor of All Sports All Polarized Eyewear, which are manufactured in Italy.Previously, he was vice president of sales for Briko USA and Persol, North America, both of which are divisions of Luxottica Group, the largest manufacturer of ophthalmic eyewear and sun wear in the world.His career also includes senior level positions with Revo, Inc., a manufacturer and distributor of premium-priced sunglasses, and Bausch and Lomb, Inc.

About PlumRiver Technology

PlumRiver Technology Inc. provides sell-side e-business solutions for consumer goods manufacturers that sell directly to independent retailers.The company provides hosted, license, or host to license solutions that streamline existing sell-side channels, providing manufacturers with significant new opportunities to increase revenues, reduce transaction costs, realize higher margins, and better manage their brands.PlumRiver Technology's management team has more than 65 years of combined business experience and a track record for adapting technology to streamline business processes for Global 2000 companies.For more information, please visit http://www.plumriver.com/.