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Last Visited: 7/4/2009
Doc Searls
Linux Journal, Senior Editor
Doc Searls is well known as a visionary, a blogger, an open-source software advocate, and co-author of The Cluetrain Manifesto,...
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Doc Searls
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Instead of the current system of companies trolling for information then barraging customers with "targeted" mailings and spam, Searls envisions a complete turning of the tables, where the customer provides not only data, but the wisdom to control its use.
"What's going to happen," says Searls, "[is] something called VRM, [or] vendor relationship management.
It's the reciprocal of customer relationship management.
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As a result, we're still a long ways from the kind of control over our information that Li or Doc Searls envisions.