Peter Searll

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  rom.radiosee.oneworld.net/article/view/85102/1/ - [Cached Version]
  Published on: 2/18/2008    Last Visited: 2/18/2008  

  "Urban cellphone users aged from 46 to 55 years are twice as likely to use cellphones for banking as those in the 19 to 24 age group," says Peter Searll, CEO of Dashboard Research, who led the field work for the consumer research on behalf of World Wide Worx.
  
  "This may be counter-intuitive, until one considers that more economically-able consumers would be more likely to embrace most forms of financial service.This is backed up by the fact that, after 55, people are less likely to use cellphone banking," explains Searll.

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  www.mg.co.za/articlePage.aspx?articleid=309956&area=/in - [Cached Version]
  Published on: 5/31/2007    Last Visited: 5/31/2007  

  Especially the contributions of external experts such as Peter Searll, CEO of Dashboard Fast Forward Research; Leon Perlman, founder and chairperson of the Wireless Application Service Providers' Association; Len Pienaar, CEO of mobile and transact solutions of First National Bank; and Tristão Abro, chief marketing of Virgin Mobile South Africa, are worthwhile.

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  thebigchange.com/2005/06/ - [Cached Version]
  Published on: 6/1/2005    Last Visited: 5/27/2007  

  "The interviews were conducted with landline users who also own cellular phones, resulting in a sample that represents the upper two-thirds income brackets of cellphone users," says Peter Searll, director of Plus 94 Harris, which conducted the field work for this phase on behalf of World Wide Worx.
  ...
  "While an 'age gap' exists between revenue and usage, we found that adoption and planned adoption of non-voice applications, like picture messaging, cellphone banking and 3G, are strongest among younger people," says Searll.

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  thebigchange.com/page/3/ - [Cached Version]
  Last Visited: 5/27/2007  

  "The interviews were conducted with landline users who also own cellular phones, resulting in a sample that represents the upper two-thirds income brackets of cellphone users," says Peter Searll, director of Plus 94 Harris, which conducted the field work for this phase on behalf of World Wide Worx.
  ...
  "While an 'age gap' exists between revenue and usage, we found that adoption and planned adoption of non-voice applications, like picture messaging, cellphone banking and 3G, are strongest among younger people," says Searll.

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  Balancing Act News Update - African internet... - [Cached Version]
  Last Visited: 9/12/2009  

  "Urban cellphone users aged from 46 to 55 years are twice as likely to use cellphones for banking as those in the 19 to 24 age group," says Peter Searll, CEO of Dashboard Research, who led the field work for the consumer research on behalf of World Wide Worx.
  
  "This may be counter-intuitive, until one considers that more economically-able consumers would be more likely to embrace most forms of financial service. This is backed up by the fact that, after 55, people are less likely to use cellphone banking," explains Searll.

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  Balancing Act News Update - African internet... - [Cached Version]
  Published on: 10/2/2004    Last Visited: 6/1/2006  

  "The interviews were conducted with landline users who also own cellular phones, resulting in a sample that represents the upper two-thirds income brackets of cellphone users," says Peter Searll, director of Plus Harris 94, which conducted the field work for this phase on behalf of World Wide Worx.

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  Balancing Act News Update - African internet... - [Cached Version]
  Last Visited: 9/12/2009  

  Dashboard marketing intelligence head Peter Searll estimates the number of mobile users at 32 million out of a population of 48 million.

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  Biz-community - Marketing Research in South Africa - [Cached Version]
  Published on: 1/11/2004    Last Visited: 8/12/2004  

  • Plus 94 Harris appoints Peter Searll as Research Director for the Western Cape

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  ICT takes center stage at conference | World Wide Worx - [Cached Version]
  Last Visited: 3/28/2009  

  Independent experts due to talk at the event include Arthur Goldstuck, Managing Director of World Wide Worx, providing an overview and headline findings of the Mobility 2005 research; Leon Perlman, chairman of the Wireless Application Service Providers Association (WASPA), on mobile commerce and content regulation in South Africa; John Joslin, CEO of FutureProof Consulting, on creating world-class fixed-mobile converged networks in time for the 2010 World Cup; Peter Searll, director of Plus 94

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  Icasa head to address telecoms cost at mobility in... - [Cached Version]
  Published on: 1/1/2006    Last Visited: 3/28/2009  

  Peter Searll, head of Dashboard Fast Forward Research, who led the consumer phase of the Mobility 2006 research project, will reveal the face of the South African cellular user, showing how the research identifies "technology types" among SA consumers.

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