Holly Scothern This is Me

 Web References

1. 1. HMC – Hobsbawm Media + Marketing Communications Ltd

   www.hmclondon.co.uk/html/profi - [Cached]

   Published on: 6/30/2005   Last Visited: 6/30/2005

   Holly Scothern - Senior Consultant Holly has worked within the UK PR industry for over a decade, providing project-based and often news-based advice to consultancies and in-house alike. Her specialism is both media management and event co-ordination, particularly on marketing PR tactics such as bespoke segmented databases. Her projects have included: consulting with start-up businesses in a number of sectors preparing to launch them into the market; driving forwards adoption and understanding of Internet advertising working with both trade bodies and private enterprises; and a 2002 campaign for Direct Line Insurance that achieved an OTS of more than 350 million in one week and succeeded in changing road safety legislation.