Steven Schwartz

A second New York store is slated for Manhattan's Upper East Side, and several more leases have been signed, said Steven Schwartz, co-chairman of Retail Realty in Manhattan, the chain's exclusive area broker.

The Dallas-based company, which has approximately 5,800 stores in the United States, plans to release more information about its expansion blueprint closer to the grand opening of the New York store on July 11.The opening will coincide with the 40th anniversary of the Slurpee ice drink, which the chain will be giving away for free that day. (See below for more on the Slurpee anniversary.)

Like all 7-Elevens, the Manhattan stores will be open 24 hours, sell coffee, cigarettes and magazines, and feature the retailer's new fresh-food products, trucked in from a commissary on Long Island two times a day.

"This is not your father's 7-Eleven," Schwartz said.
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Steven Schwartz

Steven Schwartz, co-chairman of Retail Realty LLC, a retail real estate company, agreed that psychographics are very important in Manhattan.

"For instance, in the winter in Manhattan, people will typically walk down the sunny side of the street, so that's good to take into consideration," he said.
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Those retailers looking to push their brand often have to take landmark buildings into account in Manhattan, Schwartz said.

"There are a lot of landmark buildings," he said.