Steven Schwartz

"The USTA award truly exemplifies excellence in the tennis industry, and I am pleased that Butch has been recognized in this way," said Steven Schwartz, president and CEO of Midtown Athletic Clubs.

Steven Schwartz, president of the Midtown chain's parent company, TCA Holdings, said the restaurant would be called the M Café, offering "a fusion of European and Latin tastes."

"Think South-Beach-meets-health-club," he said.

"Today, tennis constitutes only about 25% of our business," Steven Schwartz, the president and CEO of MAC, tells CBI. "The rebranding is a way forus to capitalize on die national brand equity of the Midtown name. We don't want to lose our tennis heritage; we simply want to build on it." The move, he adds, will also allow the organization, as a whole, to operate in a more consistent manner.
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"One important aspect of health mid long life is having friends, and we're creating an environment that promotes interaction," explains Schwartz.

The Midtown family of clubs was founded in 1969 by Schwartz's father, Alan, and his grandfather, Kevie.