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Published on: 1/16/2009
Last Visited: 2/6/2009
with its Executive Director, Marty Schwartz
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TOPIC: Martin Schwartz, Executive Director, Vehicles for Change.
We will focus on an in-depth case study about the fast-growing nonprofit organization Vehicles for Change, featuring its Executive Director, Martin Schwartz.
These case studies have been popular events that we conduct, to give Roundtable members access to revealing data and insights, while enabling us to provide potentially significant help and advice to one mission-driven organization.
CASE STUDY: VEHICLES FOR CHANGE
Vehicles for Change ("VFC") is a regional nonprofit that has an outsized impact on thousands of working class families in Maryland, Virginia, Washington, DC and other states.
After a revealing case study-style presentation about his organization's successes and challenges, Marty will invite Roundtable members to weigh in with their own strategic advice about what VFC should do to continue growing its organization and advancing its mission.
At first glance, Vehicles for Change is just one of legions of charities urging you to donate your used car to them, so they can auction it off and spend the proceeds.
But VFC is different.
VFC actually repairs the car that you give away, and then makes the car available to poor families , at an average cost of only $650, with a VFC-guaranteed loan that also helps these families establish credit.
They often desperately need a car so that they can obtain and hold a job, pick up and drop off children at daycare, and otherwise function in a country where having a car is an expected part of life.
In this way, VFC "helps the person who wants to help himself," says Marty, whose work since 1999 has resulted in the awarding of 3,000 cars that have changed the lives and increased the dignity of well over 6,000 people.
Still, the organization faces many hurdles to finance its growth, expand operations and compete against the many other nonprofits seeking to obtain donated cars from consumers.
VFC has one major advantage over most of these other nonprofits, because VFC's model of repairing cars rather than auctioning them off enables taxpayers to collect a significantly higher tax deduction than the IRS allows when taxpayers donate cars that are just auctioned off for charity.
But communicating this competitive advantage effectively is a tricky marketing challenge.
Marty will detail his plans and invite our input to overcome the challenges he faces.