Pio Schunker

• 
  www.seattleadfed.comwww.aaf.org/default.asp?id=1025 - [Cached Version]
  Published on: 10/25/2009    Last Visited: 10/25/2009  

  Pio Schunker, The Coca-Cola Company

• 
  www.seattleadfed.comwww.aaf.org/default.asp?id=35 - [Cached Version]
  Published on: 10/25/2009    Last Visited: 10/25/2009  

  Pio Schunker, Senior Vice President, Creative Excellence, The Coca-Cola Company

• 
  www.beverageworld.com/content/view/34529/ - [Cached Version]
  Published on: 3/13/2008    Last Visited: 3/14/2008  

  Hal Curtis, one of the well-known creative directors at Wieden + Kennedy responsible for crafting the commercial, and Pio Schunker, Coca-Cola's head of creative excellence in North America, talked about the making of the commercial.
  ...
  And Pio pushed for Stewie.
  
  WSJ: Why did Coke want Stewie?
  
  Mr. Schunker: I tortured Hal about it.
  ...
  Mr. Schunker: We are at our best when we speak to universal values that appeal to everyone rather than try and skew it to specific segments.
  ...
  Mr. Schunker: We were so rushed.
  ...
  Mr. Schunker: Hal presented the idea for the commercial at another commercial shoot we were on almost two years ago.
  ...
  Mr. Schunker: We were really looking for work that was positive and expressed optimism.

• 
  www.venice-festival-of-media.com/venice08/speakers/schu - [Cached Version]
  Published on: 6/24/2008    Last Visited: 6/24/2008  

  Pio SchunkerVenice Festival of Media, Media Conference
  ...
  Pio Schunker, SVP Creative Excellence, The Coca-Cola Company, North America
  
  Throughout his career, Pio Schunker has always been a fervent champion of creative leadership and vitality.As Senior Vice President for Creative Excellence at The Coca-Cola Company/North America, he has led the creation of a wholly new department focused on raising the bar of creative excellence for communication and packaging across all of the Company's major icon and challenger brands.
  
  Under his leadership, the brands have experienced a creative renaissance, which Pio credits to a renewed focus on better connecting the company's business strategy to long-term brand-building platforms and to his unique working partnerships with his agencies.The campaigns and packaging borne of this model have achieved several creative firsts for the company: a first-ever Gold Lion at Cannes and One Show Gold Pencil (both for Coke's "Videogame" in 2007).A "Top Ten Guerilla Marketers" by Brandweek for the irreverent Coke Zero "Lawyers" campaign in 2007 and ID Magazine's Top Packaging Design for Tab Energy in 2006.
  
  Currently, Pio is looking to take the Coca Cola brands into the digital and retail marketing space in ways that will re-define the company's presence at these critical consumer touch points.However, while one the first to embrace alternative media for his clients in the 90s; Pio is a passionate advocate for an industry return to the fundamentals of longer-term brand building.
  
  His perspective on what it takes to be a good client today and how to build brands as well as brand momentum has touched a nerve in the industry, and has recently been shared in the pages of Contagious Magazine, Creativity Magazine and Brandweek, among other publications.
  
  Pio has been in the advertising field for over 15 years, and has brought to bear true brand expertise across a diverse range of categories from financial (American Express), automotive (Mercedes-Benz), retail fashion (Revo Sunglasses) to technology and telecommunication (Sprint and Autodesk).His experience in revitalizing icon brands (Coca-Cola, American Express Classic, Mercedes) as well as in giving momentum to challenger brands (American Express Blue, Coke Zero, and Revo Sunglasses) is unmatched.
  
  Obviously one doesn't achieve the breakthrough creative that Pio has without kicking some butt.Which just may explain why kickboxing is his favorite pastime.
  
  Print this Page

• 
  www.venice-festival-of-media.co.uk/reflections_2008/in- - [Cached Version]
  Published on: 6/5/2008    Last Visited: 7/29/2008  

  Closing out the "debate" was Pio Schunker of the Coca-Cola Co. and Sital Banerjee of Philips.First, Pio opened with the Coke Zero product launch case study. (If you haven't seen the commercials, do.It provides a rare lens into Coke's corporate culture and is more telling than any annual report.)
  
  He also used an analogy that I will borrow: "matching luggage" referring to marketing plans where the same creative product is simply repackaged for multiple media outlets.
  ...
  The global client session witnessed Laura Klauberg from Unilever in an impressive and quite broad-ranging show of digital prowess across a range of brands, Bernhard Glock (again) with a very clever Puma case study, while Pio Schunker basically showed a Super Bowl reel and the very clever and integrated Coke Zero work.

• 
  www.venice-festival-of-media.co.uk/reflections_2008/spe - [Cached Version]
  Published on: 1/1/2008    Last Visited: 7/29/2008  

  Pio Schunker
  
  SVP Creative Excellence, The Coca-Cola Company

• 
  www.venice-festival-of-media.co.uk/reflections_2008/age - [Cached Version]
  Published on: 1/1/2008    Last Visited: 7/29/2008  

  Pio Schunker, VP Creative Excellence NA, The Coca-Cola Company

• 
  creativity-online.com/?action=theissue:section§Id=5 - [Cached Version]
  Last Visited: 11/10/2008  

  From Left: Coca-Cola's Pio Schunker, Katie Bayne, Peter Schelstraete and Marc Mathieu

• 
  www.boardssummit.com/2008/speakers.html?a=634322 - [Cached Version]
  Published on: 1/1/2008    Last Visited: 10/7/2008  

  Pio Schunker
  ...
  Throughout his career, Pio Schunker has always been a fervent champion of creative leadership and vitality.As Senior Vice President for Creative Excellence at The Coca-Cola Company/North America, he has led the creation of a wholly new department focused on raising the bar of creative excellence for communication and packaging across all of the Company's major icon and challenger brands.
  
  Under his leadership, the brands have experienced a creative renaissance, which Pio credits to a renewed focus on better connecting the company's business strategy to long-term brand-building platforms and to his unique working partnerships with his agencies.The campaigns and packaging borne of this model have achieved several creative firsts for the company: a first-ever Gold Lion at Cannes and One Show Gold Pencil (both for Coke's "Videogame" in 2007).A "Top Ten Guerilla Marketers" by Brandweek for the irreverent Coke Zero "Lawyers" campaign in 2007 and ID Magazine's Top Packaging Design for Tab Energy in 2006.
  
  Currently, Pio is looking to take the Coca Cola brands into the digital and retail marketing space in ways that will re-define the company's presence at these critical consumer touch points.However, while one the first to embrace alternative media for his clients in the 90s, Pio is a passionate advocate for an industry return to the fundamentals of longer-term brand building.
  
  His perspective on what it takes to be a good client today and how to build brands as well as brand momentum has touched a nerve in the industry, and has recently been shared in the pages of Contagious Magazine, Creativity Magazine and Brandweek, among other publications.
  
  Pio has been in the advertising field for over 15 years, and has brought to bear true brand expertise across a diverse range of categories from financial (American Express), automotive (Mercedes-Benz), retail fashion (Revo Sunglasses) to technology and telecommunication (Sprint and Autodesk).His experience in revitalizing icon brands (Coca-Cola, American Express Classic, Mercedes) as well as in giving momentum to challenger brands (American Express Blue, Coke Zero, and Revo Sunglasses) is unmatched.
  
  Obviously one doesn't achieve the breakthrough creative that Pio has without kicking some butt.Which just may explain why kickboxing is his favorite pastime.

• 
  www.boardssummit.com/2008/sessions.html?expand_all=y - [Cached Version]
  Published on: 1/1/2008    Last Visited: 10/7/2008  

  Join Pio Schunker, SVP of Creative Excellence at Coca-Cola, North America and agency partners that have collaborated with the company as they discuss the process of ushering an iconic company into a new, globally lauded creative rebirth.
  ...
  Pio Schunker - SpeakerSVP/Creative ExcellenceCoca Cola North America

Page:  1 2