Chris Schneider

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  www.entrepreneur.com/marketing/marketingbasics/article1 - [Cached Version]
  Published on: 8/8/2008    Last Visited: 8/11/2008  

  But that's exactly why Chris Schneider, owner of Honda Motorwerks, in La Crosse, Wisconsin, decided to use such an attention-grabbing sales tactic.
  
  Schneider, 51, has been selling environmentally friendly cars for 30 years, but it hasn't been easy to persuade people to make the switch to alternative-fueled vehicles.Over the years, Schneider has tried many tactics to woo more people into buying energy-efficient cars, but it was teaming up with the real estate agent for his "free car" stunt in July that made the biggest impact.
  
  "It certainly gained a great deal of attention.We did this on a Friday morning, and by Friday afternoon I had already received three messages from people interested in the car," he says.So far, no one has purchased the house, but foot traffic at Schneider's dealership has noticeably increased.
  
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  Schneider has learned what many business owners have: Horizontal marketing--two businesses with different products but similar clientele join marketing efforts--is a smart way to increase your customer base without increasing your marketing budget.

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  www.hondamotorwerks.com/ou/lacrosse-honda/console.do?pa - [Cached Version]
  Published on: 7/20/2008    Last Visited: 7/20/2008  

  Chris Schneider
  
  President
  
  608-784-6433
  
  Chris-hybridgu
  ru@Centurytel.net

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  www.hope3.org/about.php - [Cached Version]
  Published on: 2/19/2007    Last Visited: 8/1/2007  

  HOPE3 founder Chris Schneider is sharing the hybrid story with schools, the media and individuals.

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  www.lacrossetribune.com/articles/2008/04/11/news/z04veh - [Cached Version]
  Published on: 4/11/2008    Last Visited: 4/11/2008  

  Compressed natural gas vehicles have the cleanest internal combustion engine ever tested by the Environmental Protection Agency, said Chris Schneider, president and owner of Honda Motorwerks.
  
  But to get these cars on the road, the country needs a system capable of refueling them, Schneider said Thursday. To move that effort forward, Schneider has visited 12 campuses in Iowa and Wisconsin in the past month, and on Earth Day will give the first 2008 Green Education Award.
  
  "I don't think that there's enough communication of this technology to motivate the infrastructure without significant efforts like this," Schneider said.
  
  One campus will receive the award in the form of a 6-month lease of a compressed natural gas vehicle for a dollar a month - plus a Phill home refueling station to make the vehicle go.
  
  Schneider said he hopes the award exposes college communities to the benefits of this mode of transportation, and that eventually Kwik Trip or other gas stations will sell this fuel.
  
  "The railroad had to crisscross the nation 140 years ago to provide that infrastructure for transportation in that area," Schneider said."Now we have the challenge of doing that with a new system - compressed natural gas."
  
  Schneider visited Viterbo University on Thursday to give rides and discuss hybrid electric vehicles, compressed natural gas vehicles, ultraclean diesel and other environmental transportation technology.
  
  "The reason we like to paint with the entire pallet is that it allows people with different driving circumstances to be able to select the best alternative for them," Schneider said."And by having more alternatives, it gives the marketplace more time to adjust to the potentially ultimate transportation solution."
  
  And that ultimate solution, for Schneider is fuel-cell vehicles, which run off hydrogen and could be fueled with a combination of water and a renewable energy source, such as sun or wind.

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  www.hybridcarstore.com/stock/functions/VDG_Calendar/eve - [Cached Version]
  Published on: 11/26/2006    Last Visited: 10/26/2007  

  Chris Schneider

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  www.hybridcarstore.com/stock/functions/VDG_WhatsNew/det - [Cached Version]
  Published on: 11/26/2006    Last Visited: 7/20/2008  

  For additional information about alternative fuels and ride and drive opportunities, join environmentologist Tom Schee at a media event, hosted at International Motorwerks, on Friday, April 11 from 8:30 a.m. to 5:00 p.m. For additional information contact Chris Schneider.
  ...
  Chris travels extensively to educate students, businesses, community members, and the media about the benefits of environmentally friendly and alternative fuels.

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  www.hybridcarstore.com/stock/functions/VDG_WhatsNew/det - [Cached Version]
  Published on: 11/26/2006    Last Visited: 1/25/2008  

  Chris Schneider, the president of Honda Motorwerks, has taken the hybrid message to heart.He also known as the Hybrid Guru.Along with the Honda Motorwerks sales, service, parts, reconditioning and office tea, the Hybrid Guru has been:Helping hybrid investors since October 1998Educating our young people since September 1999Driving an Insight since February 2000Recording hybrid mileage since May 2001Organizing hybrid owners for Earth Day since April 2002

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  www.hope3.org/stock/functions/VDG_Calendar/event_detail - [Cached Version]
  Published on: 2/19/2007    Last Visited: 9/12/2008  

  Chris Schneider

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  daycreek.com/dc/html/journal042505.htm - [Cached Version]
  Published on: 4/25/2005    Last Visited: 12/20/2007  

  This past Friday was Earth Day and thanks to Chris Schneider at Honda Motorwerks of La Crosse, it was quite a fun day.Chris is quite an advocate for hybrid vehicles and every Earth Day he invites hybrid owners to join a "road rally" of sorts, promoting the use of hybrid vehicles.
  
  This year he asked if I would like to be part of his Earth Day event and I gladly accepted his invitation.
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  Then there was the other surprise ... Chris mentioned to me Friday morning that another TV crew was scheduled to arrive at the house in the afternoon. (Hmmm....this could lead to an interesting afternoon.) When I arrived at the house at 1:20 there were 11 messages on my answering machine-most of which from the second TV station wanting to know when I would be available for an interview.

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  www.postbulletin.com/newsmanager/templates/localnews_st - [Cached Version]
  Published on: 5/27/2008    Last Visited: 5/28/2008  

  Chris Schneider, a.k.a. the Hybrid Guru, specializes in selling pre-owned hybrid fuel cars.His dealership, Honda MotorWerks, is considered the top-selling certified Honda hybrid dealer in the United States.He has driven his citrus yellow Insight from Rochester to La Crosse and got 100 miles per gallon, he says.
  
  "It's a two passenger car ... like a Corvette.That's sexy and exciting to me."
  
  Another vehicle of choice is the Columbia Summit.
  
  "If people honk at me and give me the finger, that's the thumbs up, because this has no tailpipe," he says.Schneider's dealership features Columbia all-electric vehicles, which travel at a maximum speed of 25 mph.
  
  When he's not tooling around La Crosse in a Summit or driving faster in an Insight, Schneider travels in a compressed natural gas-fueled Honda Civic.

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