Cheryl Schneider

Cheryl Schneider has been awarded her 4th contract from Apple Computer to deliver their training for IT professional across the USA.Cheryl is an Apple Certified Systems Administrator (ACSA), an Apple Certified Trainer (ACT) and a certified member of the Apple Consultants Network (ACN).

Cheryl SchneiderCheryl Schneider has 25 years of computer and graphics technology experience, and is the principal and founder of The Mac Works, a Macintosh consulting, service and technical training organization serving New York's Hudson Valley region.The Mac Works specializes in networked Macintosh computer systems and Macintosh to-other-platform integration.The Mac Works is a NYS-certified Woman-Owned Business Entity (WBE).

A gifted analyst and problem solver, Ms. Schneider has helped numerous business and organizations eliminate many of the problems and frustrations associated with modern technology.In 1986, Ms. Schneider was responsible for the transition from a traditional to a digital production environment at the New York Public Interest Research Group, a statewide environmental and consumer advocacy organization.Since then, Ms. Schneider has worked on numerous Macintosh-related projects with distinguished corporations, small businesses, not-for-profit organizations and academic institutions.

A highly regarded Macintosh specialist, Ms. Schneider is a member of Apple the Apple Consultants Network and is author of the "Co-Existing with PCs" chapter of The Macintosh Bible, 6th Edition, published by Peachpit Press.Cheryl was the technical editor for the "Macintosh OS X Bible" published by Hungry Minds.She is a five-time Macworld Expo faculty alumnus, a member of the Mactivity Conference faculty, and a presenter at Apple's Market Center in New York.Cheryl has also coordinated 3 seminar series for the New York MacUsers' Group (NYMUG) MacFair.From 1993 to 1996, she hosted NYMUG's technical Q & A sessions, attended by up to 1,000 people per month.

As an instructor at The New School for Social Research she developed and presented a series of one-day technical seminars.From 1992 to 1996 she taught Data-Tech Institute's wildly popular Macintosh Survival Course, Advanced Troubleshooting of the Macintosh, and Networking the Macintosh seminars nationally and internationally, for MIS professionals from Fortune 500 companies, government agencies and academia.Her students consistently rate Cheryl as "excellent" in her presentation style, class content and knowledge of the subject matter.

Ms. Schneider holds a BS, cum laude, in Atmospheric Sciences from the State University of New York at Albany; and continues her technical education today.Cheryl is an Apple Certified Technical Coordinator (ACTC) and an Apple Product Professional (APP).She is a founding board member and Treasurer of Hudson Valley Technology & Commerce, Inc.

The intrepid trouble-shooters, led by owner Cheryl Schneider, are there in a flash whenever deadline are threatened by balky computers, full-fledged network crashes or other scrouges of the Post-Typewriter Age.

Cheryl Schneider's love affair with Mac has created new life
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ROSENDALE,For nearly a decade computer consultant Cheryl Schneider has gone where few have dared to tread: she has actually embraced the Macintosh computer and provided a much needed technical support system for other Mac users who share her love for that system.

"I met the Mac in 1986," Schneider explained.She was working with NYPIRG in New York City, in charge of their burgeoning in,house publishing operation, and realizing that the quality of work she could get from the Mac was simply superior to anything that could be done on the office PCs.
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Schneider, a born tinkerer who also describes herself as being "just a little too curious", was already coming in on nights and weekends to really learn the software programs, began to turn her attention to fixing things when they broke down

"You have to remember, that was before there was any such thing as a Mac consultant,there were no training programs, no magazines, no seminars," she explained, adding that she mainly learned by doing.

Realizing that she couldn't afford to stay at NYPIRG forever, given the non-profit's salary structure, her next move was to go to work for a company called Baseline, one of the ground-breaking on-line companies of the 80s, that built a business by supplying the suits in the entertainment industry with up-to-date, instant information on everything from who owned the rights to a given project to who was working on what film to the credit lists for every film from Edison to MGM's latest production.

"It was good, basic data, the kind of information that the executives needed to know when they were looking at a resume or evaluating a project.Variety and other trade magazines published that information, but it was never as instant and up to date as Baseline, and you didn't have to spend time finding a specific issue in some archive.It was right there for you," said Schneider.

The experience gave Schneider the opportunity to work with other aspects of the computer field than she'd had at NYPIRG and to have even better access to better platforms.

"But my goal was to have my own Mac and to do my own productions," she said.I grew up in a family of entrepreneurs and that's what I wanted to do for myself."

The best thing about the Mac platform, she explained, was that it was so very logical.

"I found that I was able to figure out anything I needed to do simply by applying logic."Eventually she outgrew her job as Communications Production Manager at Baseline and, with no clear career path with that company in view, she left and went out on her own"I was happy to be out on my own," she said, "it was also when Wall Street downsized."That was a factor that actually was to her advantage, since companies that had just fired their in-house support staff became more reliant than ever on freelancers, like the one she had just become.

"I had lots of work", she said, "Mostly working as a consultant on projects using Power Point, Mac,Draw Pro, Delta Graph and eventually Quark.When I finally walked into freelancing, I knew what I needed to know."

The Mac Works was started in Manhattan in 1990.From the beginning, it has been a Mac-centric company that has specialized in network design, integration and support for Macintosh computers, including Mac/PC, Mac mainframe, Mac/Internet and Mac-only systems.

"We work one on one with our clients and help them realize their goals with their computer environments," said Schneider.We also conduct company-specific seminars that can improve a staff's proficiency.She prides herself in being able to bridge the communications gap that often separates techies from real people who just need to know how to use a computer to do what they need to do.

"We simplify systems a lot for companies and basically work on a one on one basis," she said.

Nearly two years ago, The Mac Works relocated to Rosendale.

"I always wanted to live up here," said Schneider.
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Whatever the future holds, says Schneider, it will hold it for her in the Hudson Valley.

Cheryl SchneiderP.O. Box 8 Bloomington, NY 12411(845) 331-1111

Cheryl SchneiderCheryl Schneider has 25 years of computer and graphics technology experience and is the principal of the Mac Works, which is a Macintosh centric network and system services organization founded in 1990 in NYC and relocated to Ulster County in 1996.The Mac Works specializes in networked Macintosh computer systems and Macintosh to-other-platform integration and is a member of Apple Computer's Apple Solution Experts (ASE) program.This business is a NYS-certified Woman Owned Business Entity (WBE), and has completed numerous Macintosh related projects with distinguished corporations, small businesses, academic institutions, and not-for-profit organizations.Ms. Schneider holds a BS, cum laude, in Atmospheric Sciences from the State University of New York at Albany.As an instructor at The New School for Social Research for 5 years, she developed and presented a series of one day technical seminars.From 1992 to 1996 she taught Data-Tech Institute's popular Macintosh Survival Course, Advanced Troubleshooting of the Macintosh, and Networking the Macintosh seminars nationally and internationally for MIS professionals.She is a five time Macworld Expo Faculty alumnus and a three time coordinator of the New York MacUsers' Group (NYMUG) MacFair seminars.Her publishing credits include author, 'Co-Existing with PCs', The Macintosh Bible, 6th Edition, Peachpit Press; Technology Editor, InFocus Magazine; and technical editor, Macworld's Mac OS X Bible, Hungry Minds/IDG.

Cheryl SchneiderThe Mac WorksBrooklyn, N.Y. 11205

Instructor: Cheryl Schneider
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"Material was presented in an easy to digest manner,Cheryl kept our interest."
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"A single intensive session gave me the jumpstart I needed,Cheryl teaches in a humane way.I felt like an intelligent learner rather than an outsider."

From: Cheryl Schneider
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Cheryl SchneiderThe Mac Works, Inc.