HR Magazine Online Archive - May 2002 -
[Cached Version]
Published on: 5/1/2002
Last Visited: 5/2/2002
"This is a tool that can be used on a more personal level," says Kay Sandvik Schmitke, manager of surveys and research at WorldatWork."It strengthens the dedication to get continuous good work from the individual."
Schmitke says she was a little surprised that the results showed an increase, but mostly she was "pleased."She adds: "Even when the economy is down, you still need to reward those quality performers that will help you when the economy turns up again.I know of an airline that was doing pay cuts but still gave out spot bonuses.The company recognized that if you lose those key employees, it would cost you an arm and a leg to get anyone back and up to the same level [of productivity]."
But, like any reward program, spot bonuses have the desired effect only when they're done right.The most common mistake, respondents noted, was making the award amount too low, followed closely by managers not knowing the tool was available and by managers who didn't feel comfortable using it.
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"Managers need to understand the value of spot bonuses on how they work to retain star performers," says Schmitke.
One thing managers need to be aware of is timing."It is critical to provide the reward as close to the desired behavior as possible," says a storage area networking (SAN) analyst at a technology company in Phoenix, who recently received a bonus and recognition for successfully completing a project on budget and on time."The meaning is diluted the longer it takes to deliver the reward."
While he adds that his award was well-timed, he says the reward-in and of itself-is not significant enough to retain him.