Mr. Pradeep Rai Saxena

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  www.business-standard.com/india/news/bajaj-to-launch-ne - [Cached Version]
  Published on: 8/3/2009    Last Visited: 8/3/2009  

  Pradeep Saxena, senior vice president (automotive practice) of TNS Global says the ratio between entry and premium 100cc motorcycles is in the ratio of 30:70.

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  www.business-standard.com/india/news/maruti-suzuki-roll - [Cached Version]
  Published on: 5/15/2009    Last Visited: 5/15/2009  

  These are third-generation buyers who are used to the comforts of a sedan, but opt for premium compact cars, since it has become the fashion statement in the West," says Pradeep Saxena, vice-president (automotive) of TNS Global.

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  www.portlandtribune.com/us_world_news/story.php?story_i - [Cached Version]
  Published on: 3/3/2009    Last Visited: 4/1/2009  

  Tata has tied up with several state-run banks for easy terms, including loans of up to 85 percent of the price, but even that may not bolster sentiment, said Pradeep Saxena, senior vice president at TNS Automotive.
  
  "Consumers are postponing purchases, and this segment of first-time buyers is very sensitive to finance terms," he said.

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  www.blonnet.com/catalyst/2009/04/02/stories/20090402500 - [Cached Version]
  Published on: 1/1/2009    Last Visited: 4/1/2009  

  According to Pradeep Saxena, Vice-President, TNS, the Internet and test drive are emerging to be an effective tool of communication to car buyers.

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  www.business-standard.com/india/news/out-to-kill/357710 - [Cached Version]
  Published on: 5/12/2009    Last Visited: 5/12/2009  

  Pradeep Saxena, who heads the auto research division of TNS India, says a sedan customer will move to a multi-purpose vehicle if he gets a better deal in four need segments: Space, comfort, status and potency.

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  www.business-standard.com/bsonline/storypage.php?leftnm - [Cached Version]
  Published on: 10/16/2007    Last Visited: 10/16/2007  

  Pradeep Saxena, senior VP, TNS India - Automotive said: "The continued efforts of the industry in bringing down the cost of ownership and providing a good sales experience have clearly borne fruit.A trend that has been continuing for the past couple of years is the strong performance of new models.They tend to get high ratings on performance and design, an indicator of the growing design capability of the Indian industry ".
  
  Saxena adds, "The upper executive segment is a big contributor to the overall development of the Indian two-wheeler market.

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  www.indiacar.com/messageboard/reply.asp?msg_id=30814 - [Cached Version]
  Published on: 7/10/2007    Last Visited: 9/7/2007  

  Whatever be the sales tally of the two cars, Honda City is a much stronger brand than the SX4," said Pradeep Saxena, senior vice president, TNS Automotive India, an automotive research firm Maruti attributes lower SX4 sales in June to a planned maintenance shutdown.

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  www.autoindia.com/News/auto-news-india756.html - [Cached Version]
  Published on: 7/18/2007    Last Visited: 12/15/2007  

  "When market sentiment is high, discounts really bring new customers but when the industry sentiment is down, the effectiveness of promotional schemes is always suspect," says Mr. Pradeep Saxena, Senior Vice President, TNS Automotive India.

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  www.autoindia.com/News/auto-news-india778.html - [Cached Version]
  Published on: 11/17/2007    Last Visited: 12/15/2007  

  "Marketers in the country face challenges in positioning their brand appeal across the country as vast and diverse as India," said Mr Pradeep Saxena, Senior Vice-President, TNS Automotive India.

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  www.kmpl.com/auto_news/newsindetail.asp?id=n99398 - [Cached Version]
  Published on: 1/2/2009    Last Visited: 1/8/2009  

  This reflects how manufacturers are able to manage their brands using a holistic approach," said Mr Pradeep Saxena, Senior Vice-President, TNS.

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