www.tmcnet.com/voip/0909/the-future-of-iptv.htm -
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Published on: 9/1/2009
Last Visited: 10/11/2009
Marc Savoie, vice president of product management at Mariner - a New Brunswick, Canada-based provider of IP video solutions and consulting services - said that on the cable side, there are great strides being made to increase the amount of interactivity across both cable and IPTV.
"IPTV to date has been focused on getting up to par with the cable operators, so offering broadcast television the PVR services, high definition services and payloads," Savoie said.
"I think you find now that telco IPTV operators are now pretty much at par with their cable companies.
Now, you're seeing a lot more telcos leverage the fact that they bought this IPTV platform that allows them to do interactive services."
Through its "lifecycle" services, Mariner develops technologies for the IPTV industry.
Savoie said that - especially in North America - the "cash cow" of voice has been eroding for telcos for about a decade and voice over IP, like IPTV, has enabled cable operators to take the whole bundle away from the telcos.
"Where we think the gauche is it costs more for the telcos to operate that environment then the cable companies and satellite companies as well so right now they're at a disadvantage on the operational expenses so it just costs more to operate that per customer," he said.
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For Savoie, the competition for customers yields a catch-22.
"Every time you touch a customer you have just reduced your ability to make that customer profitable for you," he said.
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Yet, according to Savoie, other problems emerge - in part because telcos saw a later market entry and they're facing established industry standards and customer benchmarks.
"Most telcos would tell you that this was a difficult service introduction," he said.
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"The purist in me says IPTV is traditionally telcos providing TV service over their copper or fiber lines," Savoie said.